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Digital Content Coordinator

Snowshoe Mountain Resort
401(k)
United States, Virginia, Roanoke
Jul 17, 2025
Year Round
Work, Play, Get Paid, and Enjoy the Perks!

  • Housing: Affordable on-mountain employee housing available for rent.
  • Work Location: 10 Snowshoe Drive, Snowshoe, WV 26209
  • Start Date: TBD
  • This is a Year Round position
  • This position is benefit eligible after the first 30 days of employment.
  • Schedule: May require working early mornings, weekends, and holidays


Employee Perks:

  • Free skiing and snowboarding privileges at Alterra resorts + Discounts on Ikon Passes!
  • 401k plan available to any employee over the age of 18
  • Discounted Friends and Family Lift Ticket Vouchers
  • 30% off Snowshoe food & beverage locations (excludes alcohol), 30% off soft goods like clothes, 15% off hard goods like skis at Snowshoe owned retail locations.
  • Pro Deals from some of the industry's top brands such as North Face, Darn Tough, and many many more!


Job Responsibilities:

Web Requirements:

  • Lead the day-to-day management and content updates of the resort website, including strategy development, copywriting, outlining content, and executing updates with a focus on enhancing user experience.
  • Create and manage content for the resort's product purchasing platform, ensuring accuracy, clarity, and alignment with brand standards. Collaborate closely with cross-functional teams to gather necessary details, coordinate assets, and support timely product launches.
  • Partner with ancillary departments to deliver accurate, helpful information and upsell opportunities related to products, activities, events, and resort-wide offerings.
  • Act as the primary liaison with the Alterra corporate Digital team, communicating enhancement opportunities, technical issues, and updates to relevant stakeholders.
  • Monitor and report on website analytics, providing actionable insights to the marketing team and stakeholders.
  • Manage SEO, ADA compliance, and schema to ensure accessibility and visibility across search platforms.
  • Maintain and update content across additional digital platforms including the resort ChatBot, weather platform, and Shopify through regular audits.
  • Develop blog content strategy by generating topic ideas and writing engaging posts. Responsible for writing, building, and publishing blog content in WordPress.


Mobile App Requirements:

  • Collaborate with the Alterra corporate Digital team to manage resort content within the shared mountain app, including regular production updates and content execution.
  • Partner with ancillary business units to ensure accurate, engaging information and upsell opportunities are delivered through the shared mountain app and owned apps.
  • Develop messaging strategy to inform, engage and upsell guests through shared mountain app and owned apps.


Requirements:

  • Exceptional copywriting skills with the ability to craft engaging and on-brand content.
  • Solid understanding of website strategy and content management systems. Experience with Sitecore preferred, familiarity with Shopify, WordPress, and Mountain Powder is a plus.
  • Working knowledge of digital tools and platforms including Google My Business, Google Analytics and/or Adobe Analytics, Microsoft Clarity, and basic HTML.
  • Proficiency in Adobe Creative Suite.
  • Strong organizational skills with keen attention to detail, accuracy, and follow-through.
  • Ability to manage multiple projects simultaneously.
  • Self-starter with a proactive mindset and strong initiative.
  • Demonstrates a strong sense of ownership, accountability, and problem-solving.
  • Skilled in building effective cross-functional relationships to align with broader organizational goals.


Preferred Experience:

  • 1-3 Years in Marketing or Related Field


Education:

  • 4-Year Degree in Marketing, Computer Science or Similar Field


All Information above is subject to change at any time.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Snowshoe is an equal opportunity employer.
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