Senior Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are on the lookout for a Marketing Specialist to join our team at Adobe.com GenAI & Personalization Platform in San Jose, CA. This is an outstanding opportunity to lead the adoption and operations of innovative mobile app measurement and deep linking technologies. Your key focus will be on Branch technology, pioneering innovative initiatives that will enable Adobe to provide world-class experiences. Collaborate closely with customers and partners to effectively implement transformative outcomes!

• Manage the Branch relationship for Adobe, focusing on the implementation of new use cases, adoption of new features, and daily operations.
• Assess the technology landscape regularly, lead vendor analysis, and coordinate renewals for the platform team.
• Plan and implement projects that support the marketing function, specifically targeting mobile app measurement and deep linking needs.
• Work directly with Branch to understand the product roadmap and evangelize the adoption of new features or capabilities.
• Act as the primary technical point of contact, offering mentorship, troubleshooting, and tailored solutions for Branch.
• Assist with training and support to ensure clients effectively apply products and features.
• Advocate for Adobe needs with Branch teams and influence product development.
• Keep an eye on performance measures, pinpoint areas for improvement, and engage proactively from a platform standpoint.
• Address technical issues and customer concerns to ensure Adobe's happiness with Branch.
• Document technical solutions, customer interactions, and provide feedback to internal teams.

• Technical Proficiency: Deep understanding of relevant technologies, products, and solutions.
• Strong Communication: Excellent verbal and written communication skills to explain technical concepts and build rapport with clients.
• Problem-Solving: Ability to analyze complex technical issues and develop effective solutions.
• Customer-Focused: A dedication to understanding and meeting internal Adobe needs and ensuring their success.
• Relationship Management: Ability to build and maintain positive relationships with vendors and internal teams.
• Project Management: Ability to manage projects, coordinate resources, and meet deadlines.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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