PR & Content Strategist - M3 Group

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website, M3 Group, to learn more about our company!

Position Summary:

PR & Content Strategists work within a dedicated team to develop and execute comprehensive content and communication strategies tailored to specific client needs. This role demands the ability to craft and pitch compelling stories that translate complex client requirements into clear, engaging content. PR & Content Strategists work collaboratively across teams and with clients, demonstrating high independence, initiative and strong attention to detail. This role requires a high degree of creativity and a relentless commitment to ensuring all communications align with strategic goals.

Work Arrangement: This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Auburn Hills office.

Schedule: Monday - Friday 8:30am-5:00pm ET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary: $55,000+ dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
• 401(k) with Company Match
• 6 Weeks of Paid Parental Leave

Essential Duties and Responsibilities:

• Writes content for various platforms, including social media, blogs, press releases, emails and web copy while adhering to AP Style or brand guidelines.
• Assists in keyword research and ensures content aligns with SEO guidelines to improve search engine performance. Collaborates with senior team members to enhance content reach through SEO best practices.
• Use a content calendar to organize and meet deadlines consistently.
• Drafts press releases, media advisories and talking points.
• Supports teams by seeking proactive media opportunities for clients.
• Supports team on client and/or ad-hoc projects as requested.
• Manages content creation and execution, focusing on brand positioning and messaging.
• Builds relationships with clients to understand brand needs and preferences.
• Works with cross-functional teams to develop cohesive content strategies that align with client goals.
• Generates and pitches story ideas to clients, ensuring alignment with their needs and objectives.
• Conducts thorough research on industry trends, target audience preferences and competitive content to inform content creation. Gathers relevant data and insights to support accurate, engaging and up-to-date content.
• Stays informed on best practices and emerging topics to enhance content relevance and audience engagement.
• Works closely with graphic designers, web developers and other members of the marketing team to create cohesive and visually appealing content. Coordinates to ensure that text, visuals and technical elements align with branding and project goals.
• Participates in brainstorming sessions and provides input on content layout, design and user experience to enhance audience engagement.
• Develops and implements SEO best practices to increase the visibility of content across digital platforms. Collaborates with digital marketing teams to align content with broader SEO strategies and goals.
• Tracks and analyzes key performance indicators and web traffic data to evaluate the effectiveness of published content. Generates insights on audience engagement, reach and content performance across platforms. Assists in preparing and summarizing reports that highlight trends and recommends improvements to optimize future content strategies.
• Develops and refines press releases, media advisories and talking points that effectively communicate key messages to the public and media. Ensures all materials align with the brand's voice and strategic objectives and presents information in a clear and compelling way. Tailors content for different audiences and prepares spokespersons with talking points for interviews and media interactions.
• Develops strategies and detailed plans for media events. Defines objectives, target audiences, key messages and logistics to ensure events align with organizational goals. Prepares content, including event briefs, promotional materials and messaging guidelines, to support successful media engagement and coverage.
• Distributes press releases, tracks their coverage, creates and summarizes coverage reports for clients.
• Tracks media coverage and public sentiment related to the client's brand, industry trends and relevant news. Analyzes and compiles media mentions, coverage quality and key takeaways into regular reports to keep the client informed. Provides insights on media trends and suggests adjustments to content strategies based on media feedback and audience engagement.
• Maintains and updates media lists targeted to each client.
• Seeks proactive media opportunities, writes pitches and engages with members of the media to schedule interviews.
• Onboards clients into social media monitoring platform, posts approved content, generates and summarizes engagement reports.
• Handles multiple projects, ensuring adherence to deadlines and content quality.
• Analyzes content performance, adjusting strategies to optimize results.
• Provides guidance to junior team members, assisting them in skill development.
• Ability to work with schedule flexibility to meet deadlines of project and clients outside of normal working hours.
• Training and Professional Development as assigned.
• Other duties as assigned.

Knowledge, Skills, and Abilities Required:

• B.A. in advertising, marketing, communications, journalism or a related field; or equivalent work experience.
• Minimum of 1-3 years of experience in content creation, including writing and editing for various media.
• Minimum of 4-5 years of content development experience with additional responsibilities for project management.
• Proficient in AP Style and skilled at reviewing content for grammar, clarity and accuracy.
• Familiarity with SEO best practices and social media management tools.
• Strong communication skills and a collaborative approach.
• Detail-oriented and able to manage multiple priorities effectively.
• Proficiency in Microsoft Office and familiarity with content management systems are preferred.
• Advanced understanding of brand voice, tone and messaging.
• Experience in direct client engagement, with skills in relationship-building and strategic alignment.
• Proficiency in Microsoft Office, and familiarity with social media analytics tools and media monitoring and reporting tools.
• Ability to work seamlessly within cross-functional teams.

Physical Demands & Work Environment:

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Ability to travel to/from appointments as required.
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.