Content Marketing Production Specialist

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As an individual contributor you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture.

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Department Background:

The College of Agriculture and Life Sciences (CALS) is a pioneer of purpose-driven science and Cornell University's second largest college. We work across disciplines to tackle the challenges of our time through world-renowned research, education, and outreach. The questions we probe and the answers we seek focus on three overlapping concerns: We believe that achieving next-generation scientific breakthroughs requires an understanding of the world's complex, interlocking systems. We believe that access to nutritious food and a healthy environment is a fundamental human right. We believe that ensuring a prosperous global future depends on the ability to support local people and communities everywhere. By working in and across multiple scientific areas, CALS can address challenges and opportunities of the greatest relevance, here in New York, across the nation, and around the world.

Position Summary:

The position is located within the Integrated Marketing team, part of the Advancement Center of the Lab of Ornithology.

The Content Marketing Production Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Lab's mission to understand and protect birds and the natural world and to engaging the public as broadly as possible in these efforts. The Cornell Lab of Ornithology is the world's leading institute for research, education, citizen science, and conservation focused on birds. The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.

The Cornell Lab is committed to fostering a healthy workplace that values diverse perspectives and backgrounds as well as supporting growth and advancement opportunities. The Lab is an inclusive community, and we recognize that diverse, inclusive communities create more innovative and impactful work to address global challenges and benefit humanity and nature. The Lab welcomes staff who are still learning in their careers and who are motivated to take on new challenges in all aspects of professional development and mentorship.

Reporting to and in partnership with the Lead Marketing Manager, the Content Marketing Production Specialist will play a key role in supporting the Lab's digital marketing and communications operation through their work to develop, implement, and refine high standards, workflows, strong measurement, and great effectiveness of the Lab's digital marketing operations.

The Content Marketing Production Specialist will work within the Integrated Marketing team, and is responsible for supporting lead generation efforts as well as nurturing new and existing leads so that other teams such as membership fundraising, participatory-science teams, Bird Academy, Merlin Bird ID, eBird, and Birds of the World can successfully convert them into customers, donors, members, and participatory-science data contributors.

The Content Marketing Production Specialist will be responsible for assisting with the creation and execution of all types of marketing content. Within their role, they will write text and create graphics and other assets for external marketing content. They will set up campaign metrics in HubSpot/Salesforce and other relevant systems as appropriate, manage contact lists, contact properties, suppression lists, automated workflows, and organize content. They will also monitor and manage email health statistics and the Lab-wide email calendar. They will also create graphics and manage web CTAs, write and build landing pages and forms, and assist with audience segmentation. In addition, they will also facilitate the creation and execution of social media content-written and graphical-across the Lab's central social platforms, as well as measuring and refining the effectiveness of this work.

More specifically, the Content Marketing Production Specialist will help achieve the Lab's marketing and communications goals through the following means:

• Generate new leads, nurture existing leads, and convert these leads into customers, donors, members, and citizen science data contributors.
• Create and manage digital ad campaigns, promoting, and supporting webinars and other live events, and creating, organizing, and supporting ad assets.
• Help develop and maintain customer lead pipeline and support lead nurturing efforts
• Help manage CRM (customer relations management database) data and functions
• Participate in content development and SEO optimization to rank and increase views.
• Coordinate with content production teams around the Cornell Lab to create new or repurpose existing content that meets organic search interests and attracts and nurtures leads within the Lab's target audiences
• Design and implement campaign level assets including, but not limited to, graphics, text, automated workflows, contact lists, tracking mechanisms, and templates
• Conceptualize and create marketing content and user experience for campaigns. Marketing components may include email and landing page layout, content, graphical user interface, interactivity, and flow
• Evaluate professional development needs and identify opportunities that fulfill those needs
• Work with the strategic communications team and the Senior Director of Marketing and Communications on major communications/brand-focused campaigns
• Work with the Advancement Tech Team, Science Communications team, data analytics team, audience research team, and other functional teams to successfully execute campaigns and projects aimed at lead nurturing and qualification
• Work across center teams at the Lab to coordinate the usage of various communication channels to achieve optimal impact; the teams are, but not limited to, membership, Bird Academy, eBird, Birds of the World, Merlin, etc.
• Help ensure the integration of the Lab's brand into all forms of marketing and communications
• Demonstrate a strong customer-centric and a solution-oriented mindset with members of the Cornell Lab community on marketing and communication related activities
• Other support and assistance as needed

About Cornell University Communicators

Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.

Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication).

Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

This is a full-time (40 hours/week) Contract College position that is based in Ithaca, NY at the Lab of Ornithology approximately 3 miles from Cornell's main Ithaca campus. This position follows allows for the possibility of remote work, while the preference is for the preferred candidate to be located in the Ithaca New York area and maintain a hybrid schedule.

Visa Sponsorship is not available for this position.

Relocation assistance will not be provided for this position.

What You Need (Qualifications):

We are seeking a team member who is passionate, organized and a proficient communicator.

• Bachelor's Degree required and 2-4 years of experience in digital marketing and communications and project management or equivalent combination.
• Experience developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teams
• Working knowledge of HTML, CSS, content management systems (e.g., Wordpress), and digital marketing and CRM platforms
• Working knowledge of email systems such as Hubspot, MailChimp, Salesforce Marketing Cloud, Constant Contact
• Detailed documentation skills with the ability to multitask and balance competing priorities under deadline
• Understanding of search engine optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search engines.
• Enthusiasm for exploring and learning about emerging technologies and platforms
• Results-oriented with a premium on accurate, timely execution and the ability to adapt to shifting priorities and envision the repercussions of technical choices and project future needs against an established budget.
• Must be able to work both independently and collaboratively, with a solution-oriented approach
• Strong written and verbal communication skills and attention to detail, including copywriting and editing.

If you possess these experiences and skills this may be the role for you! There are a few other qualifications we would view as incredibly helpful in this role, to include:

• Subject matter expertise, with preference for an ornithological or broader scientific communications background
• Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines
• Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investment
• Experience working with nonprofit organizations, and knowledge of nonprofit, ornithological, and nature enthusiast audiences is a plus

Rewards and Benefits

• This position is eligible for a remote work arrangement. The university reserves the right to modify, suspend, revoke or terminate the hybrid work arrangement at any time.
• This position is based in Ithaca, New York. Employees who work remotely may receive
  multiple W-2 Forms depending on their work location. The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.
• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.
• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay.
• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1 and two floating holidays. Learn more about holiday and accrued time off, visit: https://hr.cornell.edu/about/employment-policy-practice/employment-policies/time-and-leaves/holiday-and-accrued-time
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program.
• Follow this link to learn more about the Total Rewards of Working at Cornell: https://hr.cornell.edu/jobs/your-total-rewards.

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