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Associate Director, CRM Strategy

IPG Health
United States, New York, New York
100 West 33rd Street (Show on map)
Jul 16, 2025

Job Description

About the Job:

Supports the development and execution of innovative customer relationship management strategies across IPG Health agencies as an Associate CRM Strategist. Collaborating with cross-functional teams, you will analyze customer data, identify trends, and optimize CRM campaigns across multiple channels. By staying updated on industry trends, you'll drive customer engagement and business growth.

A Day in the Life:

*Support Senior CRM Engagement Strategy team in developing and executing CRM strategies.

*Analyze customer data to identify trends, insights, and optimization opportunities.

*Collaborate on cross-channel CRM campaigns, monitoring performance and informing future initiatives.

*Ensure alignment with business strategy through cross-functional teamwork.

*Develop internal engagement deliverables (competitive audits, message flow diagrams) and document business rules.

*Stay current with CRM industry trends, emerging technologies, and AI platform applications.

What you will Need:

*Bachelor's degree in Marketing, Communications, Liberal Arts, English, or Advertising (preferred).

*Prior CRM Strategy and Data-Driven Engagement experience (preferred).

*Proficiency in MS Office and presentation skills.

*Excellent communication, collaboration, and project management abilities.

*Strategic thinking, organization, and time management skills.

*Ability to prioritize tasks, meet deadlines, and deliver high-quality work.

Salary
120000 - 160000
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.fcbhealthny.com/
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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