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Knapp Medical Center jobs

Marketing Business Development Manager

Knapp Medical Center
vision insurance, tuition reimbursement, 401(k)
United States, Texas, Weslaco
1401 E 8th St (Show on map)
Jun 23, 2025

Marketing Business Development Manager
Facility

Knapp Medical Center





Location
US-TX-Weslaco
 ID
2025-211923
 Category
Manager
 Position Type
Full Time
 Shift
Days
 Job Type
Exempt


Overview

We are seeking a Marketing Business Development Manager, also referred to as a Business Development & Marketing Manager four our Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence, brand awareness and fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals.

Shift's Available: Days

Employment Type: Full Time

Hours: 8-hour shift - 9:00am to 5:00pm

Location:Knapp Medical Center, Weslaco TX

Here are some of the benefits of working at Prime Healthcare:

    Health, dental, and vision insurance options
  • Paid vacation, sick time and holidays
  • Bereavement leave, FMLA and other leave options
  • Employer 401K options
  • Tuition reimbursement options
  • Life, disability, and other insurance options
  • Many other amazing benefits

Knapp Medical Center is an award-winning, not-for-profit hospital in Weslaco, Texas. With 227 beds, the community hospital specializes in emergency care, orthopedics, obstetrics and gynecology, wound care, surgery, cardiology, gastroenterology, critical care, and interventional radiology. Knapp serves as the only acute care hospital in the Mid-Valley area, as well as Weslaco's only Level III Trauma Center, Advanced Primary Stroke Center, and Level II Newborn Nursery. Knapp has been providing quality and compassionate healthcare to Mid-Valley residents for 60 years. More than 300 physicians serve on the hospital's medical staff. Knapp also serves as one of the largest employers in the Mid-Valley, employing more than 450 people. For more information, please call 956-968-8567 or visit www.KnappMed.org



Responsibilities

Essential Duties and Responsibilities (includes, but not limited to):

  • Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital's goals, focusing on service line growth and community outreach
  • Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
  • Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
  • Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital's visibility and reputation
  • Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
  • Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
  • Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
  • Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician


Qualifications

EDUCATION, EXPERIENCE, TRAINING

1. Bachelor's Degree in Marketing, Business, Communications or related field required
2. At least 3 years in related field (business development and/or marketing, communications, PR) required
3. Healthcare management experience preferred
4. Minimum 2 years of experience in acute care setting strongly preferred
5. Experience with project/program management strongly preferred
6. Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research.
7. Strong writing, social media, communication, and leadership skills required
8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Full benefits at Prime Healthcare: https://www.primehealthcare.com/careers/benefits/



Employment Status
Full Time


Shift
Days


Equal Employment Opportunity

Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf



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