POSITION SUMMARYThe Alliances Director will lead the strategy, development, and execution of our channel partner program. This role is responsible for driving revenue through partnerships with resellers, Powered by IGEN accounting firms, system integrators, consultants, and other strategic allies. The ideal candidate has a proven track record in building and scaling B2B SaaS channel programs, strong relationship-building skills, and a deep understanding of indirect sales motions.
This position will be located at our Green Bay, WI office with an option for remote work.
JOB RESPONSIBILITIES
- Channel Strategy Development: Design and execute a scalable, multi-tiered channel strategy that aligns with the company's revenue objectives, go-to-market initiatives, and target customer segments.
- Partner Recruitment: Identify, evaluate, and recruit high-potential channel partners including value-added resellers (VARs), managed service providers (MSPs) and Powered by IGEN accounting firms, system integrators (SIs), consultants, and technology alliance partners.
- Partner Onboarding: Develop and lead a structured onboarding process to ensure partners are fully enabled and operational quickly.
- Revenue & Pipeline Ownership: Own the indirect sales pipeline and partner-sourced revenue targets. Collaborate closely with sales leadership to forecast, track, and accelerate partner-sourced opportunities throughout the sales funnel.
- Program Management: Develop and continuously optimize a partner program that includes clearly defined tiers, benefits, training requirements, performance incentives, and co-marketing opportunities. Ensure it remains competitive and aligned with market trends.
- Partner Enablement & Training: Develop comprehensive enablement plans to educate partners on product capabilities, value propositions, and use cases. Deliver training programs, certifications, and toolkits to empower partners to effectively position and sell the company's offerings.
- Internal Sales & Enablement Training: Develop comprehensive enablement plans in collaboration with IGEN's marketing and sales leadership to educate marketing, and sales personnel on the value propositions, use cases, and go-to-market motions to maximize the channel.
- Joint Go-to-Market Planning: Collaborate with marketing and sales to create co-branded campaigns, joint demand generation programs, and account-based marketing strategies with key partners. Oversee execution and track performance.
- Relationship Management: Serve as the executive sponsor for strategic partners, developing trusted advisor relationships at multiple levels within partner organizations. Conduct regular QBRs and health checks to drive alignment and mutual accountability.
- Cross-functional Collaboration: Work closely with sales, marketing, product, customer success, and legal teams to ensure seamless partner engagement, deal execution, and post-sale support.
- Operational Excellence: Implement and manage processes, tools, and systems (e.g., CRM, PRM) to streamline partner workflows, track engagement, and report on key performance metrics.
- Market Intelligence: Stay informed on market trends, competitor channel strategies, and partner ecosystem developments. Provide strategic insights to internal stakeholders to influence product roadmap, pricing, and positioning.
QUALIFICATIONS
Qualifications
- 7+ years of experience in B2B SaaS, managing partners or selling through partner channels.
- Proven success building and scaling channel programs that drive measurable revenue growth.
- Strong understanding of SaaS go-to-market models and partner ecosystems.
- Excellent communication, negotiation, and presentation skills.
- Ability to influence cross-functional teams and work effectively in a matrixed organization.
- Experience with CRM and PRM tools
- Strategic thinker with a hands-on, results-oriented approach.
Preferred Qualifications
- Prior experience in high-growth or startup environments.
- Familiarity with relevant verticals or industries (e.g., FinTech, ERP, Compliance, etc.).
DIVISION: IGEN
U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residencyunless based on business need. U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture. U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101.
|