Senior Director, Head of Marketing, US Kidney - AMKD

Job Description

Vertex is seeking a talented leader to join our US Kidney Business Unitto support our aspirations of bringing inaxaplin, a Phase 3 investigational therapy for APOL1-Mediated Kidney Disease (AMKD), to patients. AMKD is a rapidly progressive form of proteinuric kidney disease that is genetically caused and occurs in people of African ancestry.

TheSeniorDirector, Head of Marketing, US Kidney - AMKDleads the AMKD marketing team for the US Kidney Business Unit. The US Kidney Business Unit is preparing for potential commercialization of inaxaplin and also povetacicept an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases (this role will focus on inaxaplin and AMKD alone). This role will recruit, develop, and retain a high-performing marketing team, develop the launch strategy, and ensure execution of launch prep activities. Functional marketing oversight spans across HCP, Patient, Unbranded, and Thought Leader Marketing. We are seeking a candidate that has a strong track record in US commercial roles in market development, demonstrated success in coaching teammates, and the ability to thrive in a fast-paced, innovation-focused environment.This role reports to the Vice President of the US Kidney Business Unit and is a key member of the BU leadership team.

Key Responsibilities

• Drives the evolution and implementation of our go-to-market model, cross functionally leading the launch plan to execute against our aspirations of bringing potentially transformative therapies to patients across multiple diseases
• Builds the marketing team, and coaches the team to deliver exceptional results and operate as a high performing team
• Leads the brand strategic and tactical plans including the annual planning process and related execution
• Leads team to create commercialization campaigns including compelling key messages, unbranded disease education and branded patient and HCP campaigns
• Seeks a deeper understanding of the market landscape through insight generation to best position Vertex therapies for success
• Drives innovative use of data and technology to deliver with agility, clear evaluation of ROI for all activities
• Defines performance goals and tracks performance against those goals as we prepare for launch, including leading the cross functional launch readiness team
• Provides input into forecasting assumptions, both short-term and long-term
• Maintains a high degree of external focus with significant customer and field team engagement
• Develops strong partnerships with cross-functional teams to support business goals
• Collaborates with communications review committee to approve materials for use with customers
• Manages agency partners and team to ensure on budget and timely deliverables
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Required Education and Experience

• Bachelor's degree

• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience
• Additional preferred experiences:
  • Specialty product launch experience
  • Market development experience
  • Kidney experience

Required Skills

• Experience defining the strategy for a brand or portfolio of products requiring significant market development
• Ability to oversee generation of insights, and apply those insights to business problems/opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Exceptional working knowledge of market forecasts and relationship of business drivers to revenue
• Exceptional working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Experience managing teams and individual staff members

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com