Sr Data Scientist - Mobile User Acquisition & ASO

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Digital Media Mobile Go-to-Market Analytics team is looking for a seasoned Data Scientist - App Store Optimization (Individual Contributor) to drive the rapid growing mobile business.

In this role, you will use your data science skill to generate actionable data-driven recommendations to empower global mobile adoption and user acquisition.

The ideal candidate will be a 'self-starter' with outstanding quantitative analytical skill, superb business intuition, fantastic communication skill, and most importantly, the ability to use analytics to drive/influence business decision making.

What You Will Do

• Apply expertise in quantitative analysis and data modeling to gain deep insights into user acquisition via ASO programs (e.g. In-App Events and Promotional Content) and various marketing channels across mobile and web, and generate actionable recommendations to grow the business
• Acting as a thought partner of top funnel to the GTM business leads, Sales, PM, PMM, and other partners and influence decisions through the storytelling of data-driven recommendations, analysis, and experiment results
• Identify the business opportunities, build the use cases, and recommend data science initiatives to unlock the business that will inform paid media strategy and roadmap of mobile & web
• Using data science models to tackle critical business challenges and drive recurring, scalable, and programmatic business unlocks

What Is Needed To Succeed

• Bachelor's degree in quantitative fields. MBA or a master's degree or equivalent experience is preferred
• 4 to 10 years hands-on experience doing quantitative analysis in digital marketing, mobile marketing, ASO, growth, or mobile product management
• Demonstrable experience using quantitative analysis/statistical modeling on data sets to tackle intricate business problems. Strong proficiency in querying and manipulating volumes of data sets for analytical purposes using SQL-like languages
• Familiar with App Store developer console data reporting and capabilities, as well as other mobile reporting systems like Sensor Tower, AppTweak, Branch, etc.
• Has a deep understanding of both paid and organic mobile marketing metrics - impressions, downloads, installs, conversion rates and retention
• Phenomenal at telling stories with data and communicating it to partners at all levels to influence critical decision making
• Statistical Modeling in Microsoft Excel or Power Pivot
• A solid sense of self and a great sense of humor
• A fast learner with desire to learn new things

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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