Associate Director Enrollment Services, Dallas One Stop - Chancellor's Office

TITLE

Associate Director, Dallas Enrollment Services & One Stop

JOB SUMMARY

The Associate Director of Dallas Enrollment Services & One Stop plays a pivotal role in enhancing student enrollment, success, and retention across a range of undergraduate and graduate academic programs. This position is responsible for developing and implementing strategic enrollment initiatives, providing empathetic and solution-oriented support to students, and advocating for resources that improve the overall student experience. Reporting directly to the President of the TWU Dallas Campus, the Associate Director collaborates closely with departments across the university to ensure a seamless, supportive, and student-centered environment tailored to the diverse needs of the Dallas campus population.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Dallas Campus President; dotted line to VP of Enrollment Management

Supervises: Student Assistants

ESSENTIAL DUTIES - May include, but not limited to the following:

1. Develop and execute comprehensive enrollment strategies tailored to the unique demographics and academic offerings of the TWU Dallas Campus, including both undergraduate and graduate programs in nursing, health sciences, and other professional fields. Demonstrate a deep understanding of the differing enrollment cycles, communication strategies, and support services needed for undergraduate versus graduate student populations. Collaborate with the TWU System's Enrollment Management division to align campus initiatives with university-wide goals.
2. Utilize data analytics to monitor enrollment trends, student retention rates, and resource allocation effectiveness. Disaggregate data by academic program level (undergraduate and graduate) to make targeted, evidence-based decisions that support recruitment and persistence. Provide regular reports and actionable insights to campus leadership to inform policy, planning, and program development.
3. Serve as a primary advocate for students, addressing academic, financial, social, and personal challenges that impact student enrollment with empathy and care. Implement and manage programs and services that foster a welcoming and supportive campus environment, promoting holistic student well-being and success. Serve as a resource and referral point for students in crisis, ensuring they are connected to appropriate university or community support services.
4. Lead and oversee the Dallas Enrollment Services One Stop team, ensuring high-quality, student-centered support in admissions, financial aid, registration, and general student services. Foster a culture of empathy, efficiency, and accountability within the team, emphasizing clear communication and proactive service. Coordinate staff training, performance evaluation, and professional development to ensure a knowledgeable and responsive team. Collaborate with university-wide enrollment leadership to align practices, improve processes, and elevate service standards.
5. Identify and advocate for student-facing resources that support retention, including academic assistance, financial wellness programs, mental health, and career services-tailored to the needs of both undergraduate and graduate students. Collaborate with Dallas Student Life to promote student utilization of campus resources. Manage budgetary priorities related to enrollment and student support initiatives, ensuring strategic use of available resources.
6. Build partnerships with local high schools, community colleges, healthcare organizations, and community groups to promote TWU Dallas programs and recruit prospective students. Coordinate events and outreach efforts to raise awareness of the Dallas Campus's undergraduate and graduate offerings and connect prospective students to appropriate services.
7. Regularly assess the effectiveness of enrollment and student success programs, adjusting strategies in response to student feedback and institutional data. Stay current on best practices and trends in higher education-particularly in the fields of nursing, health sciences, and professional graduate education-and implement innovative solutions to improve student recruitment, retention, and satisfaction.

ADDITIONAL DUTIES

• Performs other duties as requested.

EDUCATION

Bachelor's degree in business administration, education, communication, or a related field. Master's Degree preferred.

EXPERIENCE

At least 5 years of experience in enrollment management, student services, or higher education administration.

REQUIREMENT

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.

All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.

KNOWLEDGE, SKILLS, AND ABILITIES - The following are essential:

* Demonstrated ability to lead teams and use data analytics to inform decision-making.

* Experience providing responsive, compassionate, student-centered support and advocacy.

* Knowledge of Financial Aid processes and policies preferred.

* Knowledge of the unique needs and expectations of both undergraduate and graduate student populations.

* Excellent interpersonal, organizational, and communication skills.

* Strong commitment to equity and inclusion in student engagement and program development.

* Proactive, self-starter requiring limited supervision.

PHYSICAL DEMANDS

The physical demands described in the Essential Duties and below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

The employee may be required to travel.

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. Work is normally performed in a typical interior work environment.

SAFETY

TWU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources and Risk Management within 24 hours of the incident.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Texas Woman's University strives to provide an educational environment that affirms the rights and dignity of each individual, fosters diversity, and encourages a respect for the differences among persons. Discrimination or harassment of any kind is considered inappropriate.

Texas Woman's University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, religion, gender, sex, sexual orientation, ethnic origin, age, veteran's status, or against qualified disabled persons.

All positions at Texas Woman's University are deemed security sensitive requiring background checks.

If you are a male between the age of 18 and 25, federal law requires that you must be registered with the U.S. Selective Service System, unless you meet certain exemptions under Selective Service law. Under HB 558, enacted by the 76th Texas State Legislature, if you are currently of the age and gender requiring registration with Selective Service, but knowingly and willfully fail to do so, you are ineligible for employment with an agency in any branch of Texas state government. For additional information regarding registration or status, you can contact the Selective Service System at 847-688-6888 or www.sss.gov.