Growth Analyst

About the Role

We're looking for a strategic and hands-on analyst to join our Revenue Strategy team. You'll play a key role in helping us grow our subscription-based member base and usage by delivering insights that drive acquisition, engagement, and retention strategies.

This isn't a behind-the-scenes role-you'll contribute directly to business goals, influence high-impact decisions, and partner across teams. We're looking for someone curious, creative, and passionate about using data to tell compelling stories and influence decision-making.

You should be comfortable working independently with guidance from your supervisor and curious to build a deep understanding of the marketing landscape.

What you'll do:

• Analyze marketing performance across acquisition, user behavior, engagement, and retention to provide insights for forming marketing strategies.

• Evaluate paid media effectiveness through traffic analysis, budget performance tracking, and marketing mix modeling (MMM) or related techniques.

• Conduct analyses to inform A/B test ideas. Model potential benefits and risks, and deliver clear performance readouts.

• Identify drivers of member churn and propose strategies to improve retention.

• Provide actionable insights to support marketing campaigns and lifecycle strategy.

• Collaborate with cross-functional teams to align growth strategies with analyses.

• Support strategic planning by identifying trends and forecasting performance outcomes.

• Build and maintain dashboards and recurring reports using data visualization tools.

What drives success for this role:

• 4+ years of experience in marketing, growth, or product analytics-it's a plus if you have experience in a subscription or digital consumer business.

• Proficient in SQL, Python, and data visualization tools (e.g., Looker, Tableau, Power BI)-these are must-haves.

• Strong understanding of A/B testing methodology, experimental design, and test result interpretation.

• Experience analyzing web performance and user funnels.

• Creative and curious problem-solver with strong business acumen.

• Self-starter who can manage priorities and work independently.

• Strong communicator who can turn data into clear, impactful recommendations.

• Passion for or interest in marketing, customer behavior, and growth strategies.

• Experience with loyalty programs is a plus

Good-Faith Salary Range:

The annual compensation for this position is between $85,000-$100,000 annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

What tops off the tank:

• Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits
• Generous paid time off, including volunteer and Parental Leave options
• Tax-free benefit for public transportation or parking expenses
• Bicycle Reimbursement program
• 401(k) Retirement Plan with company matched contributions
• Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
• Community involvement opportunities

Who are we?

• Glad you asked! Zipcar is the world's leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.

The extra mile:

• We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M/F/D/V.