Senior Marketing Specialist

At Comprehensive Cancer Centers of Nevada (CCCN) a distinguished team of doctors, researchers, nurses, and healthcare professionals have provided patients with groundbreaking treatments on the healing edge of medicine for over 50 years. Our team provides the most effective treatments, both existing and emerging, to diagnose and successfully treat cancer and blood disorders. We support this goal with state-of-the-art facilities across Southern Nevada, all of which integrate the latest diagnostic, therapeutic, and research capabilities. CCCN is dedicated to patient-centered care, advancing innovation, discovery, and improving outcomes. Motivated, caring professionals are encouraged to join us.

Career Opportunity:
Comprehensive Cancer Centers of Nevada is seeking a full-time, Senior Marketing Specialist in Las Vegas, Nevada. In this position, you will work in a fast-paced, high-volume oncology practice with some of the best physicians in their fields.

Scope:

Under general supervision, the Senior Marketing Specialist will play a critical role in shaping and executing both traditional and digital marketing initiatives for the organization. This role will assist in planning, directing, and coordinating marketing efforts to support products and services with a strong focus on digital marketing strategy, campaign execution, social media engagement, marketing analytics, and performance optimization. The specialist will help ensure alignment with budgeted objectives and evolving market dynamics.

The role involves collaboration across departments and with external partners to maintain a strong market presence, elevate the patient experience, and enhance brand visibility through multi-channel campaigns, analytics-driven decisions, and innovative outreach strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Assists in the development and execution of short-term and long-range digital and traditional marketing plans, product line development, and targeted campaigns across print, web, email, paid media, social platforms, and other channels.
• Leads and supports digital marketing efforts, including SEO/SEM, email marketing, paid media, and online advertising initiatives to increase brand awareness and patient engagement.
• Manages and optimizes digital marketing campaigns from strategy through execution and performance measurement, including retargeting, A/B testing, and conversion tracking.
• Collaborates with internal stakeholders and agency partners to develop and manage social media strategies and content calendars across platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
• Analyzes social media metrics, campaign KPIs, website analytics (e.g., Google Analytics, GA4), and CRM data to measure marketing effectiveness, optimize strategies, and prepare comprehensive reports.
• Supports the development of physician communications and public relations programs; ensures integrated messaging across digital and traditional marketing efforts.
• Designs and implements market research strategies to identify customer needs, track competitor activity, and inform marketing direction.
• Assists in the creation and maintenance of marketing databases, dashboards, and tools to support campaign execution, targeting, and performance reporting.
• Monitors industry trends, emerging technologies, and digital marketing best practices to keep strategies current and effective.
• Recommends updates or modifications to digital platforms, service offerings, or marketing strategies based on performance analytics, research, and market feedback.
• Assists with budgeting, vendor management, and coordination of advertising and promotional efforts including evaluation of external agencies and digital service providers.
• Ensures consistent branding, visual identity, and messaging across all digital and offline channels.
• Conducts statistical and financial analysis of marketing activities and presents actionable insights to leadership.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing, Public Relations, Business Administration, or a related field (MBA preferred)
• Minimum of 3+ years of relevant work experience
• Previous marketing experience in a healthcare setting preferred

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel.

Ready For Your Next Career Challenge? We'd Love to Hear from You!
If you possess the above qualifications and a desire to make a difference, we invite you to submit your resume and apply. In addition to a great career opportunity, we offer excellent benefits, a team environment, professional development, and the chance to be part of a nationwide network dedicated to fighting the war against cancer. To apply please click on the "Apply" link.

The US Oncology Network is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. This employer participates in E-Verify.