Marketing Specialist, Social Media

This role is responsible for managing all social channels for Sherwin-Williams' Consumer Brands
Non-Paint products. This includes Minwax, Cabot, Thompson's WaterSeal, Purdy, and Krylon. This role will work alongside its Paint counterpart.

COMMUNITY MANAGEMENT

• Engage positively with users on behalf of the brand via primary channels (Instagram, Facebook, TikTok, etc.). Praise, assist, or otherwise support users who share successful projects or reach out with questions.
• Resolve community management issues that arise. This can include communication with teams across the company: including Brand Marketing, Legal, Product Marketing, HR/Loss Prevention, and/or community management counterparts across the global organization.
• Manage Surprise & Delight campaigns for brands by identifying suitable recipients, coordinating gift package shipping, and continuing the relationship with the user following package delivery.
• Carry out established user generated content (UGC) processes. Maintain accurate data regarding usage rights, products or projects featured, and enable access to these assets to other functions as needed.

SOCIAL CONTENT CREATION AND SUPPORT

• Create monthly content calendars that adhere to social media best practices and brand strategy. This role will work with internal creative services as needed to fulfill content calendars.
• Where needed, work with external agency partners to ensure brand social strategy and best practices are met in content calendars. Work closely with the brand team to coordinate feedback.
• Use Sprout Social to schedule content to go live at optimized times, following correct approval processes.
• Attend brand-hosted events and photoshoots to capture native video content.

SOCIAL CHANNEL MAINTENANCE

• Change header images, highlights, link in bios, etc., as needed for maintaining all social profiles' appearance.
• Uploading and managing YouTube content and brand assets to our internal digital management platform.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships

FORMAL EDUCATION:

Required:

• Bachelor's degree or relevant experience.

Preferred:

• Bachelor's degree in Business, Communications, Marketing, New Media, Public Relations, English, Journalism, or related fields.

KNOWLEDGE & EXPERIENCE:

Required:

• Minimum 1 year experience in a social media, marketing, content creation, or creative/copywriting role preferred.
• Strong writing and proofreading skills paired with an understanding of content strategy.
• Fluent in social channels including Instagram, Facebook, Twitter/X, Pinterest, YouTube, TikTok and additional/new digital platforms as they emerge.
• Excellent organization skills, with an ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously.

Preferred:

• 2+ years experience in a social media, marketing, content creation, or creative/copywriting role preferred.
• Familiarity with social media management tools - specifically with Sprout Social and/or Bazaarvoice Social Commerce/Vibe (previously Curalate).
• Cross functional experience with SEO, paid media, branding, influencer/creator collaboration, and/or public relations.
• Experience managing relationships with internal teams and external agencies.

TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

• 10%