Director, Web/Mobile

Director, Web/ Mobile

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach - leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access ("CMG"), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Director, Web/Mobile will drive strategy and delivery within the Omnichannel Suite. They are broadly responsible for ensuring that Web/Mobile strategies and capabilities are accelerating the organization's progress towards delivering great customer experiences and business impact. The individual in this role will be responsible for the Web/Mobile roadmap creation and execution in partnership with stakeholders, and operations/technical partners. As a product owner for a critical engagement channel this person will leverage a deep understanding of web and mobile, well-rounded soft skills, and a results driven approach to help us devise and deliver engaging experiences with patients and customers.

Key Responsibilities

• Define the Web/Mobile product vision and strategy by leveraging deep channel expertise, broad knowledge of industry/competitive trends, and a keen understanding of Genentech's business imperatives and priorities.

• Assess enterprise needs by gathering input and priorities from business stakeholders and technology and operations partners as well as internal users; use those inputs and best practices to design and shape the roadmap, product prioritization, and end-to-end product lifecycle for all Web/Mobile offerings.

• Drive execution of product roadmap through effective leadership of the product team and strong collaboration with key partners.

• Lead experimentation in support of enabling engaging customer experiences and supporting strategic business priorities.

• Design and implement automation strategically to create financial and time-to-deployment efficiencies.

• Shape and be accountable for the health of product metrics and KPIs for related processes and product support services, using industry and Genentech standards to establish baselines. Align with Executive Director - Omnichannel Suite Lead and key stakeholders on additional adoption and impact metrics to monitor.

• Regularly communicate product status, changes, and updates to senior leaders, internal stakeholders, and partners; collaborate with other product owners to ensure roadmaps align across products, and collectively support business strategic imperatives.

• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance.

• Collaborate with Customer Experience (CX) team to design engaging experiences and interfaces for internal users as well as solve for pain points and emerging needs.

• Support product adoption and change management teams and training and development by providing source materials and domain expertise, as well as end user support where warranted.

• Engage with Executive Director - Omnichannel Suite Lead, key stakeholders, and technology partners to align on funding requests and allocation. Manage product budget in collaboration with Executive Director - Omnichannel Suite Lead.

• Coordinate with measurement & optimization Business Product Owners to inform Web/Mobile product advancements and operations.

• Select optimal Web/Mobile production partners and ensure vendor success based on aligned SLAs.

• Identify potential risks and issues related to the product and develop mitigation strategies in collaboration with compliance, regulatory, and legal partners.

• Comply with all laws, regulations, and policies that govern the conduct of Genentech activities.

People

• Lead, mentor, and manage the Web/Mobile team, fostering an exemplary employee experience, including a culture of collaboration, innovation, and accountability.

• Provide guidance, training, and career development opportunities for team members.

• Allocate and shift resources effectively to ensure balanced workloads and optimized team performance and business impact.

• Cultivate an environment of both accountability and performance-based incentives with ongoing and annual performance management and rewards and recognition of all direct reports.

• Lead or oversee inclusive hiring of direct and indirect reports.

Who You Are

Minimum Candidate Qualifications and Experience

• Bachelor's degree in business, technology, operations, science, marketing, or a related field.

• 8 years of experience, with 7 years in website, responsive website, and/or mobile application management, product management, digital product operations, or equivalent experience.

• Broad expertise in all aspects of web and mobile including portfolio-level website management, campaign planning and execution and customer experience (CX).

• Ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.

• Expertise in driving product improvements based on measurement and optimization insights.

• Fluency / comfort with data systems, technology platforms, and integrations to inform strategic product decisions.

• Strong skills in budget management, resource allocation, and stakeholder alignment for cross-functional collaboration.

• Strong leadership and team management abilities, with experience in coaching, developing, and inspiring talent (direct or indirect).

• Excellent communication and leadership abilities to drive change, influence stakeholders, and evangelize the product vision.

• Experience working in an agile setting or bringing agile best-practice mentorship to the team.

• Experience collaborating with Legal, Compliance, and Privacy teams to ensure adherence to governance and regulatory standards, and help influencing and evolving standards where needed.

• Ability to innovate and foster experimentation to improve product capabilities.

• Proven ability to adapt and navigate ambiguous or evolving environments.

• Strong problem-solving and strategic thinking skills, with a focus on balancing short-term execution and long-term vision.

Additional Desired Candidate Qualifications and Experience

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification).

• Experience in healthcare, pharmaceutical, or highly regulated industries.

• Proven success in managing large-scale, complex projects requiring strategic planning and operational execution.

• Advanced knowledge of workflow tools, automation systems, and compliance frameworks.

• Experience with Web / Mobile omnichannel/digital marketing solutions.

Location

• This position is based in South San Francisco, CA

• Relocation Assistance is not available

The expected salary range for this position based on the primary location of South San Francisco, CA is $185,500-$344,500. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

#BoFT

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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