New 
Senior Manager, Audience Technology
 Microsoft | |
 United States, Washington, Redmond | |
 May 12, 2025 | |
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OverviewWe are looking for a Senior Manager, Audience Technology to drive the strategic intake, planning, and implementation of advertising technology initiatives. This role will serve as the bridge between business stakeholders, marketing, and technical teams to ensure seamless alignment of AdTech capabilities with business goals. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesLead the strategy and execution of audience activation within clean room environments (e.g., Azure Confidential Clearn Room (ACCR), LiveRamp). Collaborate with internal stakeholders (marketing, data science, privacy, and legal) to define clean room use cases and audience activation strategies that meet business goals. Design, run, and optimize queries to create audience segments in clean rooms while ensuring compliance with privacy regulations (General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA)). Work closely with media teams to integrate clean room-generated audience segments into digital advertising campaigns across platforms. Provide strategic insights and recommendations to improve targeting effectiveness, leveraging clean room data alongside other ad tech solutions to optimize media spend. Monitor and report on the performance of audience activation efforts, continuously optimizing campaigns to meet Key Performance Indicators (KPIs). Ensure that clean room processes are efficient, scalable, and compliant with data privacy policies, working with legal teams to mitigate risks. Stay up to date with developments in clean room technology, privacy regulations, and data security practices. Contribute to creating best practices, documentation, and process improvements related to clean room workflows.Embody our Culture and Values | |