Digital Communications Specialist 3

Under the direction of the Digital Communications Director and the Digital Communications Supervisor develop, implement, maintain, monitor, and measure social/digital content for UC Davis Health to elevate the brand of the organization locally, state-wide and nationally. This position works closely with all areas of the Public Affairs and Marketing team, as well as other departments' staff and faculty throughout UC Davis Health, to promote and leverage news and information via social/digital media. The incumbent will monitor and measure the efficacy of content and work with other social media staff to continuously evolve content and content strategy to drive interest, interaction, and proliferation of connections across all audience segments and stakeholders. The incumbent will work with other social media team members, management, and other staff to execute organizational communication strategies for highly visible programs. This position advises and trains others in social media best practices to advance communication goals for UC Davis Health.

Apply By Date: 5/23/2025 by 11:59pm

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• Bachelor's degree in Marketing/Communication/Journalism or related field or equivalent work experience
• Minimum of 2 years of experience and skills in writing, editing storyboarding and storytelling to develop engaging and compelling content, including messages and visuals for digital consumption which embrace and adhere to an organization's brand standards and communication style guidelines.
• Experience and skills to analyze and report performance in various social media channels and tools; make necessary adjustments and optimize content to meet goals and objectives.
• Experienced social media community manager with ability to identify and escalate issues, as necessary. Skills to manage customer service issues and coordinate responses to online questions, comments, and criticism in a timely manner.
• Experience creating and working with content/editorial calendars.
• Experience and skills to produce high quality, engaging, and visually interesting still photos and video images/videography for a variety of communications. Photo editing skills and ability. Skills and ability to use video editing software.
• Experience writing and managing blogs, including growing readership and SEO best practices.
• Experience making and delivering engaging presentations and conducting training.
• Experience managing organic social media campaigns.
• Strong knowledge of and experience with social media platforms/tools and an understanding of audience demographics and how they use these tools (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, Snapchat, blogs, etc.).
• Project management skills and experience to meet deadlines, follow through on assignments, take direction, attend to and communicate about the details of any assignment, and juggle multiple competing priorities. Demonstrate personal initiative and strong multi-tasking skills.
• Exceptional ability to always represent the department and the institution in a highly professional and appropriate manner. Interpersonal skills to foster positive working relationships in a high-stress, deadline-driven environment and communicate effectively with supervisor, other team members and internal clients.
• Knowledge of emerging new media trends and user demographics and use the information to develop content tactics and strategies.
• General knowledge of digital audio and video recording equipment. Experience operating equipment and experience with video and audio editing software. Experience with live social broadcasting tools such as Facebook Live, etc.

Preferred Qualifications

• Experience executing and managing results-driven organic and paid social media campaigns.
• Strong knowledge and experience creating vertical video for social media and other digital avenues.
• Knowledge of and experience working with social media management tools, such as Sprout, Hootsuite, etc.

Key Responsibilities

• 70% - Storytelling, Content Development and Execution
• 20% - Monitoring, Community Management and Measurement
• 10% - Outreach. Best Practices Sharing and Training

Department Overview

The Department of Public Affairs and Marketing plans, manages, and implements strategic communications (such as news services, public relations, marketing, internal and external communications) for UC Davis Health. Communications are aimed at a wide range of key constituencies, such as: the news media; UC administration; UC Davis faculty, staff, and students; government/regulatory leaders; external physicians; business leaders; patients and health care consumers; and the general public.

POSITION INFORMATION

• Salary or Pay Range: $83,000 - $95,000
• Salary Frequency: Bi-weekly
• Salary Grade: Grade 22
• UC Job Title: DIGITAL COMM SPEC 3
• UC Job Code: 007455
• Number of Positions: 1
• Appointment Type: Staff: Career
• Percentage of Time: 100%
• Shift (Work Schedule): 8am-5pm
• Location: Broadway Building (HSP072)
• Union Representation: 99 - Non-Represented (PPSM)
• Benefits Eligible: Yes
• This position is hybrid (mix of on-site and remote work)
• THIS IS NOT A H-1B OPPORTUNITY

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html

* High quality and low-cost medical plans to choose from to fit your family's needs
* UC pays for Dental and Vision insurance premiums for you and your family
* Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
* Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Access to free professional development courses and learning opportunities for personal and professional growth
* WorkLife and Wellness programs and resources
* On-site Employee Assistance Program including access to free mental health services
* Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage
* Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles
* Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here

Physical Demands

• Standing - Frequent 3 to 6 Hours
• Walking - Frequent 3 to 6 Hours
• Sitting - Continuous 6 to 8+ Hours
• Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours
• Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours
• Bending/Stooping - Occasional Up to 3 Hours
• Squatting/Kneeling - Occasional Up to 3 Hours
• Climbing (e.g., stairs or ladders) - Occasional Up to 3 Hours
• Reaching overhead - Occasional Up to 3 Hours
• Keyboard use/repetitive motion - Continuous 6 to 8+ Hours

Mental Demands

• Sustained attention and concentration - Continuous 6 to 8+ Hours
• Complex problem solving/reasoning - Frequent 3 to 6 Hours
• Ability to organize & prioritize - Continuous 6 to 8+ Hours
• Communication skills - Continuous 6 to 8+ Hours
• Numerical skills - Frequent 3 to 6 Hours
• Constant Interaction - Frequent 3 to 6 Hours
• Customer/Patient Contact - Occasional Up to 3 Hours
• Multiple Concurrent Tasks - Continuous 6 to 8+ Hours

Work Environment

UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

Must be able to work occasional overtime/flex schedule (evenings/weekends) to meet operational needs. Occasional travel to attend meetings and conferences. Must be able to work in a fast-paced, deadline-driven work environment with competing priorities and demands.

Special Requirements - Please contact your recruiter with questions regarding which activities apply by position

• This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment
• This position is designated as a mandated reporter under CANRA and UC policy, and employment is contingent on compliance with applicable policies, procedures and training requirements

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

A Culture of Opportunity and Belonging

At UC Davis, we're committed to solving life's most urgent challenges and building a healthier, more resilient world. We believe in growing through every challenge, continually striving to improve, and welcoming new perspectives that strengthen our community. We recognize that a vibrant and innovative organization values both individual strengths and shared purpose. The best ideas often emerge when people with different experiences come together.

As you consider joining UC Davis, we invite you to explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education. We believe you belong here. The University of California, Davis is an Equal Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

To view the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Because we want you to feel seen and valued, our recruitment process at UC Davis supports openness and authenticity. Research shows that some individuals hesitate to apply unless they meet every qualification. You may be an excellent fit for this role-or the next one. We encourage you to apply even if your experience doesn't match every listed requirement. #YouBelongHere

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks