Director of Marketing Strategy

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

The Office of University Communications and Marketing is responsible for the strategic management of the University's overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications and Marketing include: Content Development, Executive Communications, Media Relations, Social Media, Visual Production, Issues Management, Marketing and the UNC Visitors Center.

This position will operate on a 4:1 hybrid schedule, which means four days per week in our Chapel Hill office and one day remote. Please note that this schedule is mandatory and non-negotiable for all team members in the department.

The Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and execution of strategic marketing initiatives that align with the university's mission, values, and goals. Reporting to the Associate Vice Chancellor for Marketing, the Director will collaborate with senior leadership, campus partners, and external agencies to enhance the university's reputation, brand awareness, and engagement with diverse audiences, including prospective students, alumni, donors, and the general public.

Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor's degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

* Bachelor's degree in marketing, communications, English, business, public relations or a related field.
* Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects.
* Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
* Understanding the full marketing mix across paid, owned and earned channels.
* Ability to work adeptly in a constantly evolving digital environment.
* Exceptional prioritization, problem-solving, and project management skills
* Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
* Self-starter and ability to build initiatives from scratch.
* Comfortable working within a matrix organization with shared resources.
* Strong leadership and interpersonal skills, with the ability to build relationships across diverse constituencies.
* Excellent verbal and written communication skills.
* Proficiency in marketing analytics and performance measurement tools.

* Master's degree in marketing, communications, or a related field.
* Experience in higher education, health care or nonprofit marketing.
* Familiarity with the unique challenges and opportunities in marketing for a public research university.
* At least 8 years of progressive experience in marketing strategy, brand management, or a related discipline.

This position will operate on a 4:1 hybrid schedule, which means four days per week in our Chapel Hill office and one day remote. Please note that this schedule is mandatory and non-negotiable for all team members in the department.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.