Principal Product Marketing Manager, Creative Cloud B2B, Corporate and Enterprise

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We're looking for a strategic and seasoned Principal Product Marketing Manager to lead the business and go-to-market strategy for Creative Cloud across our Corporate and Enterprise segments. You will shape how we bring products to market, influence enterprise product strategy, and ensure we are solving critical problems for the world's leading companies.

This is a high visibility and high-impact role. By bringing to bear keen business intuition and partnering with cross-functional teams, you will develop strategies to evolve the business and ensure we hit in-quarter and in-year business targets. This role requires exceptional product marketing skills, a proven understanding of business strategy, and cross-functional leadership to deliver results.

• Own Creative Cloud Business and Go-To-Market Strategy. Craft messaging, positioning, packaging, offer and launch plans for our Corporate and Enterprise segments to drive adoption and revenue growth.

• Deeply Understand Customers. Lead customer and market research to inform business strategy, guide product roadmaps, validate approaches, and champion the voice of the customer.

• Drive Business Impact. Identify and advocate for change across the entire customer journey from discovery and acquisition to retention and renewal. Spearhead cross-functional initiatives that deliver non-linear business growth.

• Develop Marketing Strategy. Drive ABM strategies in partnership with B2B marketing teams, to drive awareness, generate demand, and accelerate deal cycles.

• Enables Sales and Support Strategic Accounts. Define sales plays, deliver sales training, and support VP and C-level customer engagements to drive deal progression and closure.

• Build Analyst Relations: Engage with analysts to enhance credibility, iterate on messaging, and garner strategic insights

• Lead With Influence: Act as a change agent to bring clarity and direction in a highly matrixed organization across product, marketing, GTM, Sales, Enablement and Customer Success. Align teams with different goals and strong opinions around a common vision.

• Communicate Effectively. Regularly engage with VP and C-level leadership to deliver insights (e.g. Quarterly Business Reviews), drive recommendations, and guide investment.

• BA/BS degree preferred OR 10+ years of B2B product marketing, enterprise go-to-market, or related strategic marketing role-preferably in creative or marketing SaaS.

• Demonstrated experience owning and driving success with GTM strategy and execution for enterprise-level customer segments

• Deep understanding of enterprise buyer personas, sales cycles, and buying committees.

• Excellent storytelling, writing and communication skills - able to distill complex ideas into powerful, relevant sales and customer-facing messaging, as well as present at field marketing events.

• Track record of influencing product roadmap based on customer/market insights, and data-driven analysis.

• Strong analytical approach with experience measuring and optimizing GTM impact through data.

• Exceptional cross-functional leadership, and ability to drive complex initiatives in matrixed environments, with sales, marketing and product.

• Familiarity with Creative Cloud solutions and experience engaging analyst firms a plus.

• MBA or equivalent experience a plus.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.