Senior Manager, Marketing

Make your mark for patients

Are you passionate about making a difference in the lives of patients with rare diseases? Join us as the Senior Manager, Marketing for our rare epilepsy portfolio in North America.

This position can be located in our corporate headquarters in Atlanta, GA or our Raleigh, NC office.

About the Role

You'll drive the development and execution of strategic marketing initiatives to increase adoption and long-term use of our treatment for Rare Epileptic Encephalopathies, including Dravet Syndrome, Lennox-Gastaut Syndrome, and future indications. This role is pivotal in leading engagement strategies that connect with healthcare professionals across diverse settings - from hospitals and retail to long-term care environments - ensuring our message reaches those who need it most.

What You'll Do

HCP Strategy & Execution

• Develop and lead integrated HCP marketing strategies across multiple channels and settings
• Drive tactical execution from concept to deployment, including content development and internal approvals

Cross-Functional Collaboration

• Partner with Patient Services to optimize communication of the ONWARD program to HCPs, office staff, and caregivers
• Collaborate with the AES (Account Engagement Strategy) team to develop effective field promotional tools
• Align with the Long-Term Care team to support channel-specific needs and message consistency

Campaign Leadership

• Lead Planning of Action (POA) efforts from strategy to field execution
• Develop and manage promotional programs and marketing resources to support field team success

Insights & Field Support

• Gather field insights and analytics to refine messaging and optimize engagement programs
• Keep the field team energized and well-informed about marketing tools and services

Brand and Budget Stewardship

• Contribute to annual brand planning ensuring all initiatives align with brand CSFs and objectives
• Manage budgets and vendor relationships, ensuring timely accruals and accurate spend tracking

Caregiver Engagement

• Collaborate with the Caregiver Marketing Lead to support caregiver-focused messaging in HCP offices, including leveraging caregiver testimonials

Who You'll Work With

You'll be a core member of a highly collaborative cross-functional team, partnering closely with:

• Patient Services
• Field Sales and Account Engagement Strategy teams
• Medical Affairs
• Market Access
• Caregiver Marketing
• External agencies and vendors

Interested? For this role, we're looking for the following education, experience, and skills

Minimum Qualifications:

• Bachelor's degree required
• Minimum of 8 years in healthcare/pharma with a focus on HCP marketing or sales
• Minimum of 2 years of experience in rare disease and/or specialty drug commercialization
• Strong operational marketing and project management experience (2+ years)

Preferred Qualifications:

• MBA or advanced degree
• 6 years of marketing experience with leadership responsibilities
• Experience with REMS and boxed warning products
• Background in CNS or neurology therapeutic areas
• Strategic thinker with strong analytical and decision-making skills
• Excellent interpersonal skills and emotional intelligence
• Strong multitasking, time management, and proficiency in Microsoft Office and Teams
• Solid understanding of the U.S. healthcare system and payer landscape

This position's reasonably anticipated salary range is $124,000-162,800 per year. The actual salary offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race/ethnicity, color, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.