Senior Director Product Marketing - Robotics

This role will also involve close collaboration with our core orthopedic knee, hip and shoulder teams to ensure aligned strategies and value proposition for the orthopedic business. In addition to the above, this role will be responsible for delivering on the Global Platform Design team, working together with the VP of marketing and global KOLs to develop and execute the Robotics business strategy. The Senior Director Product Marketing will be responsible for working with the regions to raise awareness on our Robotics solution through marketing communications, tradeshow promotions, multi-channel campaigns with an emphasis on digital marketing. In addition, this role will be responsible for new product developments, working through phase gate review processes for Global product launches. This role will be responsible for launching products under the Global launch excellence governance program. The Senior Director Product Marketing will also be delivering on portfolio mix shifts and product exit strategies. This role will serve as the marketing leader developing Robotics programs to support the worldwide S&N commercial organization, including the development of programs to drive sales force readiness as well as market/customer readiness and achieve revenue targets for the overall Robotics business. The Senior Director will also be responsible for creating and fostering a team culture, one that supports and promotes collaboration with the other cross-functional teams to ensure an aligned commercial approach.

What will you be doing?

Develop & own the overall Robotics solution value proposition, aligned to the overall orthopedic business strategy, including but not limited to:

• Build the Robotics solution value proposition together with a cross-functional team and regions.
• Actively participate in building the Robotics business strategy and ensure alignment of the Robotics value proposition to the overall business strategy.
• Lead the launch of new hardware and software products and services together with regions. Hand over to regions for localization.
• Lead the creation of marketing literature for Robotics hardware, software and services solution: Including customer-facing materials, sales training materials, med ed modules, etc.
• Liaise with medical education on customer education plans for end to end Robotics continuum of care.
• Assist sales training with salesforce education package including any train the trainer activities with local sales teams or regional/country marketing teams.
• Partner with clinical team for evidence & research needs to build evidence supporting Robotics, including any policy/market shaping activities.
• Responsible for developing and managing budget expenses for their area of global marketing in accordance with approved marketing budgets.

Build & execute on annual Platform Design team and Consulting engagement plans:

• Manage the design surgeon consultants, build & execute the annual engagement plans.
• Work actively with regions to identify next-generation Robotics surgeon council candidates & support the Orthopedic Innovation councils and advisory boards.
• Work with a cross-functional team to ensure all aspects of the Robotics business portfolio are considered & reviewed at the innovation councils and platform boards.
• Work with the regions to ensure all regional ad board inputs are fed into the Innovation council - become the lead coordinator between the regional ad boards and global Innovation and platform design teams/councils.

Manage portfolio mix shift, aligned to overall Robotics strategy, including brand exit strategies:

• Develop proposals for portfolio mix shift including product exit strategies & phase-out plans together with supply & manufacturing teams to ensure LCM activities are aligned across the business - ensure the proposal is aligned to business strategy.
• Work with the regions to execute on phase in, phase out plans & play the lead role in monitoring portfolio mix shift to plan.
• Partner with the supply team on forecasting to ensure a smooth transition to new brands.

Be the digital marketing expert within the marketing team:

• Bring digital marketing expertise within the marketing team, and lead the shift towards a digital-first approach.
• Develop annual marketing plans that include a strong focus on digital marketing including multi-channel campaigns, influencer marketing, SEO strategy, etc. Work with key KOLs, med ed, and marketing comms team to align messaging across business areas.
• Set up best practice sharing sessions to strengthen digital marketing capabilities across the global marketing organization.

Deep market knowledge:

• Ongoing insights and interactions with markets and customers.
• Be the expert in the hip orthopedic field, through market research, clinical papers, conference attendance, KOL discussions.

What will you need to be successful?

• Extensive marketing experience with experience specific to medical device marketing.
• Prior robotics, orthopedic and marketing experience preferred.
• Prior experience in building solution-based digital marketing strategies and leading execution of the same.
• Prior experience in building solution-based value propositions and leading any associated market-shaping activities to move towards value-based purchasing.
• Demonstrated ability to develop and execute a business/franchise strategy.
• Experience with managing key opinion leader forums, requiring excellent facilitation skills.
• Excellent interpersonal and communication skills, both written & verbal.
• Ability to influence at all levels in an organization, excellent collaboration, and negotiation skills. Innovative approach with self-motivation and resiliency.
• B.S. degree required. MBA preferred.

You Unlimited.

• Inclusion, Diversity and Equity - We are committed to welcoming, celebrating and thriving on Diversity! Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
• Your Future: 401K Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
• Your Wellbeing: We offer Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
• Flexibility: Hybrid Work Model (For most professional roles)
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.