Content Marketing Specialist (Hybrid)

Job Description:

Summary:

Barr Engineering Co. seeks a talented, curious, and highly productive writer and editor to lead the development of project examples and other technical content highlighting Barr's expertise and impact. As a content marketing specialist, you will collaborate with engineers, scientists, and technical staff members to develop engaging summaries of key projects for publication on barr.com and use in various marketing materials. You will play a central role in prioritizing and organizing content-marketing plans based on business priorities, and you'll coordinate and track the Communications team's efforts supporting these goals. In addition, you'll work closely with leaders in Business Development, IT, and Communications to drive process improvements and leverage technologies such as artificial intelligence to improve efficiency in content development.

As a member of Barr's growing, highly engaged Communications group, you'll have the opportunity to explore your interests and create content for a wide variety of mediums, including thought-leadership and employee spotlight blog articles, social media posts, videos, and internal and external news articles. You will toggle seamlessly between support roles and lead roles on projects and assignments, which is typical within Barr's collaborative Communications team.

Your exceptional writing will influence buying decisions, build brand affinity, and engage target audiences. The complex, highly technical nature of Barr's work aligns well with a strong background in technical writing or science writing, or experience in the architecture, engineering, and construction (AEC) services sector.

Responsibilities Include:

• Drafting and editing project examples for barr.com

• Coordinating and tracking project example development across the company

• Driving process improvements for content development, including through AI

• Writing and editing engaging content in a range of formats to support Barr's content-marketing goals

• Maintaining a consistent voice and tone that aligns with Barr's brand and editorial standards

• Collaborating with colleagues to identify priority content needs and develop plans to meet them

• Drafting content for publication on barr.com

• Learning Barr's content management system (CMS) to publish finalized materials on barr.com

Minimum Qualifications:

• Bachelor's degree in English, communications, marketing, or a related field

• Five years of related experience writing persuasive content that incorporates technical or complex information

• Ability to communicate highly technical topics to general audiences

• Superb written communication, editing, proofreading, and interviewing skills

• Attentiveness to details and deadlines

• Strong organizational and project-management skills

• Ability to learn and manage technology solutions that improve efficiency

• Advanced ability to serve as a strategic communications advisor and lead through influence

• Experience or ability to create content in various formats, including videos, social media posts, web content, and feature articles

• Ability to work independently and collaboratively

• Proficiency with MS Word, PowerPoint, and Excel software

• Legal authorization to work in the United States without the need for sponsorship from Barr, now or in the future

Preferred Qualifications:

• Experience in technical, scientific, or AEC writing

• Technical editing experience

• Digital marketing experience

• Experience working in content management systems (e.g., WordPress)

• Experience with Microsoft Office 365 platforms, including SharePoint and Microsoft Teams, and enterprise resource planning (ERP) systems, such as Deltek Vantagepoint

• Knowledge of InDesign, Photoshop, Illustrator, Acrobat, Prezi, and/or MS Project software

• Advanced document-design and graphic-design skills

• Photography experience

A hybrid work arrangement may be considered for this position. A hybrid work arrangement refers to splitting time worked between a Barr office and a home office. This position can be based out of Barr's offices in Minneapolis or Duluth, Minnesota.

Compensation:

The anticipated base salary range for this position is $67,000-78,000/year. This position is classified as exempt under the Fair Labor Standards Act (FLSA). Compensation will vary based on relevant experience, education, skill level, and other compensable factors. Employees in this position may also be eligible for a discretionary cash bonus based on team and individual performance.Barr has a "no retained earnings" model and distributes all its profit to our employees through our bonus plan and ESOP.

Benefits:

People report that they stay at Barr because of the camaraderie and career opportunities. Another draw is our competitive package of employee benefits, which includes professional development funding, 401(k) retirement savings plan, employee stock ownership plan (ESOP) participation, medical and dental insurance, life insurance, disability and accidental death insurance, flexible spending accounts for healthcare and dependent care expenses, paid holidays, paid time off (accrues on all hours worked), and compensatory time for exempt/salaried staff (time off or pay for extra time worked). Barr's benefits package of offerings includes:

• Professional development funding

• 401(k) retirement savings plan

• Employee stock ownership plan (ESOP) participation, provided through profit distribution

• Cash bonus

• Medical and dental insurance

• Life insurance

• Disability and accidental death insurance

• Flexible spending accounts for healthcare and dependent care expenses

• Paid holidays

• Paid time off

#LI-Hybrid