Marketing Communications Manager

Overview
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Develop, implement, evaluate and refine a comprehensive integrated marketing and communications strategy. Responsible for setting employee goals, assessing employee performance and providing feedback, and making pay recommendations. This position will interact on a regular basis with: faculty, staff, unit and Institute management, and external stakeholders. This position typically will advise and counsel: faculty, staff, unit and Institute management, and external stakeholders. This position will supervise: assigned marketing and/or communications staff.

Job Duty 1 -
Formulate, articulate and execute a strategic marketing and communications vision that internally and externally promote specific services, facilities and expertise offered in designated campus units.

Job Duty 2 -
Lead unit level multi-media marketing and communications efforts that target internal and external audiences, support business goals and enhance the reputation of the unit and the Institute.

Job Duty 3 -
Serve as the liaison and provide direct marketing and communications support and counsel for units and programs.

Job Duty 4 -
Coordinate, promote and support special events, conference and trade show activities.

Job Duty 5 -
Collaborate with Institute Communications on media outreach and internal communication needs.

Job Duty 6 -
Perform other duties as assigned

Educational Requirements
Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Required Experience
Five to seven years of job related experience

Georgia Tech's ambitious strategic plan seeks to grow the arts across the campus through co-curricular initiatives that promote engagement and well-being, new and growing academic programs at the intersection of art and technology, increased emphasis on the arts in research and creative work, new partnerships with creative industries and arts organizations, and collaboration across our own community and with those around us.

To help realize this vision, Georgia Tech is creating a new unit, called Arts at Tech. The unit will reside within the Office of the Provost, integrating the staff from the Office of the Arts including the Ferst Center for the Arts and the Office of the Associate Vice Provost for the Arts into a single reporting structure.

Arts at Tech is now seeking a Marketing Communications Manager to lead marketing and communications for this new unit. Reporting to the Associate Vice Provost for the Arts, this individual will be charged with developing, executing, and evaluating strategies for programmatic marketing (e.g. ticket sales and promotion of events to campus and external audiences) and institutional marketing (e.g. brand awareness through targeted messaging to core audiences across multiple channels).

The individual in this role will need the ability to establish and maintain effective, successful working relationships with campus, community, and external marketing and communications partners; to communicate effectively across a variety of textual and visual forms and channels; and to take initiative, multitask, and prioritize projects while working in a fast-paced and deadline-oriented environment. Strong expertise in and knowledge of marketing and communications in the arts and/or creative industries is also highly desirable, particularly in the context of higher education and of the performing arts.

Preferred Qualifications:

Experience developing strategic marketing plans that enhance institutional visibility and support for programs, events, and initiatives.
Ability to develop and manage a cohesive brand identity that aligns with the mission of Arts at Tech.
Experience in audience segmentation and data-driven strategies to drive long-term engagement and growth for arts programming.
Experience in designing, developing, maintaining, and optimizing the reach of web sites, mailing lists, social media accounts, and digital marketing campaigns.
Experience in creating short-form content such as news stories, videos, photos, and infographics.
Experience in evaluating the efficacy of marketing and communications plans and campaigns through quantitative measurement and qualitative review of outcomes.

SKILLS
Ability to cultivate strong, positive relationships, work effectively in a collaborative team environment and superior speaking, writing and editing skills.

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

More information on these policies can be found here: https://www.usg.edu/policymanual/section6/c2714 Board of Regents Policy Manual | University System of Georgia (usg.edu).

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.

Successful candidate must be able to pass a background check. Please visit http://policylibrary.gatech.edu/employment/pre-employment-screening

Job Grade: A10

Salary Range: $72,783.00 - $103,000

Location: Atlanta, GA