New

Marketing Initiative Manager

Keysight Technologies
MIN $126,930.00- MAX $232,120.00
paid holidays, tuition reimbursement, flex time, 401(k)
United States, Texas, Austin
9333 Research Boulevard (Show on map)
Apr 21, 2025
Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities About Us: Keysight is a dynamic and innovative company dedicated to advancing technology in the AI/ML market. We provide design, emulation, and test solutions for network infrastructure and data center solutions. We seek a talented Marketing Initiative Manager to join our team and drive our marketing strategies to new heights. Job Summary: The Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the AI/ML market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management. Key Responsibilities: Develop and implement marketing strategies and campaigns to drive AI/ML market growth. Analyze market trends and competitor activities to identify opportunities. Collaborate with cross-functional teams to ensure cohesive marketing efforts. Manage budgets and allocate resources effectively. Monitor and report on the performance of marketing initiatives. Optimize campaigns based on data-driven insights. Maintain strong relationships with external partners and stakeholders. Ensure brand consistency across all marketing channels. Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution. Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans. Responsible for all of North America, including Canada, for the AI/ML segment. The candidate can bae based anywhere in the mainland USA but needs to travel for the events. Qualifications Bachelor's degree in Electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing Minimum of 10 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products. Proven experience in managing marketing campaigns and initiatives. Strong analytical skills and ability to interpret data. Excellent communication and interpersonal skills. Proficiency in marketing software and tools. Creative thinking and problem-solving abilities. Ability to work independently and as part of a team. Benefits: Competitive salary and benefits package. Opportunities for professional development and growth. Collaborative and supportive work environment. Careers Privacy Statement *Keysight is an Equal Opportunity Employer.* Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below. California Pay range: MIN $126,930.00- MAX $232,120.00 Colorado pay range: MIN $117,530.00 - MAX $195,880.00 District of Columbia pay range: MIN $117,530.00 - MAX $195,880.00 Hawaii pay range: MIN $117,530.00 - MAX $195,880.00 Illinois pay range: MIN $117,530.00 - MAX $195,880.00 Maryland pay range: MIN $117,530.00 - MAX $195,880.00 Massachusetts pay range: MIN $126,930.00- MAX $211,550.00 Minnesota pay range: MIN $117,530.00 - MAX $195,880.00 New Jersey City pay range: MIN $126,930.00- MAX $211,550.00 New York pay range: MIN $99,620.00- MAX $166,030.00 Vermont pay range: MIN $117,530.00 - MAX $195,880.00 Washington state pay range: MIN $117,530.00 - MAX $195,880.00 Note: For other locations, pay ranges will vary by region This role is eligible for Keysight Results Bonus Program US Employees may be eligible for the following benefits: Medical, dental and vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) Restricted Stock Units