Freelance - Senior Experience Strategist

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

Using a data-driven approach you'll architect customer journeys, illuminating opportunities for engagement and delivering deep customer value when it matters most. Your insights help us understand what moments in the journey we must win, what information customers are looking for, the channels used and who influences their decision.

YOUR RESPONSIBILITIES:

• The role must lead insights driven strategy development that delivers on marketing research, performance benchmarks, identifying areas of opportunity for generating and nurturing leads effectively across the decision process.
• The ideal candidate brings passion and energy for developing marketing insights (well beyond campaigns) that utilize conversion optimization and CRM principles and evolve them to fit our always-on, smart digital world.
• Develop deep insights into customer beliefs, attitudes, barriers, and drivers across the entire customer journey, leveraging secondary and primary research and social media listening.
• Design customer experience programs using a multitude of insights gleaned from channels and platforms as appropriate including email, direct mail, mobile and social.
• Develop content strategy for new initiatives that engage customers and helps them to change behavior towards increased conversion.
• Develop creative briefs and brief internal teams.
• Work with creative teams to inspire great work through lateral thinking, knowledge of channel and industry best practices and actionable strategies informed by meaningful data insights.
• Develop business rules for complex cross agency initiatives including CRM campaign, communicate to internal technology team, and QA programmed journeys to ensure business rules have been implemented.
• Collaborate with other vendors and agency partners to ensure strategic consistency across program elements.
• Working collaboratively with the Marketing Sciences team to establish KPIs and define the learning and testing agenda.
• Work with Marketing Sciences team to maintain strong understanding of results and identify areas for optimization.
• Present recommendations to client.
• Maintain up to date knowledge of evolving CRM best practices.

REQUIRED SKILLS:

• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of marketing analytics, insights, CRM and prior experience developing strategies against business goals and objectives.
• Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.