CRM & Brand Manager

Hensley Industries is seeking a creative and strategic CRM & Brand Manager to join its dynamic sales and marketing team at the Dallas, Texas headquarters. This role focuses on developing and executing global marketing communications strategies, managing brand initiatives, and leading a small team to enhance Hensley's global visibility and impact.

Responsibilities:

Strategic Branding Communications

* Develop and implement comprehensive marketing communications plans to support business goals and brand strategies.

* Act as a brand steward, ensuring all external and internal marketing materials align with the company's style guide and branding principles.

* Analyze market trends, competitive positioning, and audience insights to inform strategies and improve marketing effectiveness.

* Provide dealers with marketing support, campaign materials, and resources to enhance brand visibility and sales.

Analytics and Reporting

* Analyze marketing performance metrics across channels to measure the effectiveness of campaigns and initiatives.

* Develop and deliver weekly and monthly reports on marketing performance, website traffic, lead generation, and customer engagement.

* Provide actionable insights based on data analysis to optimize marketing strategies and support business objectives.

* Collaborate with cross-functional teams to ensure alignment between data insights and marketing initiatives.

Team Leadership

* Build strong cross-functional relationships with sales, engineering, and other teams to align marketing strategies with business objectives.

Desired Skills and Experience:

* Bachelor's degree in marketing, Communications, Business, or a related field.

* Minimum of 5 years of marketing management experience, including team leadership.

* Proven expertise in marketing communications, branding, and promotional strategy.

* Proficiency with digital tools including Adobe Creative Suite, Power BI, and website content management systems.

* Strong analytical skills with experience interpreting data and presenting insights to guide decision-making.

* Strong project management skills with the ability to prioritize and execute multiple initiatives effectively.

* Exceptional interpersonal and communication skills, with a customer-centric mindset.

* Experience working in mining, construction, or industrial sectors preferred.

* Ability to travel internationally as needed