Channel Marketing Manager, Omni

Drive Strategy. Shape Growth. Elevate Brands.

Are you a strategic marketing leader with a deep understanding of omnichannel retail? Do you thrive at the intersection of brand, sales, and digital engagement? If so, this is your opportunity to join a dynamic team and make a measurable impact on a well-established and growing business.

As the Channel Marketing Manager, Omni, you will lead the planning, development, and execution of the U.S. channel marketing strategy across key big-box, mass, value, club, and grocery accounts-both in-store and online. This role plays a critical function in translating brand strategies into actionable marketing programs that drive incremental growth, enhance retailer relationships, and support long-term revenue objectives. You will partner cross-functionally with sales, brand, innovation, and digital teams to ensure best-in-class marketing execution.

This position requires 40%-50% travel.

Develop and execute multi-year omnichannel engagement and activation strategies (1.5 - 3 years), ensuring alignment with company growth initiatives.
• Lead SKU assortment strategy, optimizing product selections based on customer needs, packaging requirements, and performance data.
• Oversee the planning, development, and execution of in-store and online promotions, including customer loyalty programs, trade marketing campaigns, and category leadership initiatives.
• Serve as the omnichannel digital shelf expert, implementing strategies to improve product visibility, optimize search rankings, and increase conversion rates across e-commerce platforms.
• Establish and maintain relationships with retail media networks and account-specific advertising divisions, ensuring data-driven marketing activations drive measurable results.
• Lead and mentor a team of Associate Channel Marketing Managers, guiding the development and execution of retailer-specific marketing programs.
• Develop and implement channel-specific marketing campaigns, including product launches, promotional activations, and brand engagement strategies tailored to key retail partners.
• Partner closely with sales teams to create compelling trade marketing presentations and secure buy-in for marketing initiatives that support joint business planning efforts.
• Monitor and analyze ROI and performance metrics to assess the success of marketing programs and identify opportunities for optimization.
• Support senior leadership in prioritizing marketing initiatives, ensuring alignment with broader corporate and channel objectives.

• 7+ years of experience in channel marketing within the CPG industry.
• Proven experience leading multi-year channel marketing strategies with a focus on retail execution, digital engagement, and omnichannel sales growth.
• Strong knowledge of category management principles, retail media, trade promotions, and customer loyalty programs.
• Experience leading and developing high-performing marketing teams, with a focus on collaboration and execution.
• Deep understanding of omnichannel marketing, including e-commerce, in-store activation, and digital shelf optimization.
• Ability to leverage consumer insights, shopper data, and retail analytics to develop targeted marketing strategies that drive business results.
• Proven ability to influence and collaborate with cross-functional stakeholders at all levels of an organization.
• Bachelor's degree in Marketing, Business, Finance, Communications, or a related field.
• MSEL or MBA preferred.

Our "Why"

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• Learning-based culture that supports the growth and development of all tribe members
• Strong values aligned culture whose #1 strategic driver is to build a business for the future that we will be proud to hand down to the next generation
• Over 93.3% employee engagement as of January 2022 global employee survey
• A culture where 93% of the tribe report experience a sense of belonging
• Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search! #PositiveLastingMemories

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit sharing, annual cash incentive rewards, tuition reimbursement, and 401K match. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, vacation time, paid holidays, and an additional paid week off between Christmas and the new year to spend with family and friends!