Senior Brand Manager

Bimbo Bakeries
$118,400 - $165,700
paid time off, 401(k)
United States, Pennsylvania, Horsham
355 Business Center Drive (Show on map)
Mar 28, 2025
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: For Bonus Eligible roles: Salary Range: $118,400 - $165,700 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match We are seeking a dynamic leader to join our Marketing Team.The Senior Brand Manager for In-Store Bakery leads our internal marketing team in developing and delivering against annual business plans - from innovation through activation in market. This individual will work closely with our leadership team and execute strategies for core growth and innovation across our branded and unbranded portfolio.The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. The Senior Brand Manager of In-Store Bakery will lead the marketing plan development and execution of BBU's portfolio of In-Store Bakery brands, including: Goldminer Sourdough, The Cheesecake Factory Brown Bread, and Wholesome Harvest. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage activation in market. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. This position reports to the Senior Director of Marketing and has two direct reports. About Bakehouse At Bakehouse, we bake, move, market, and sell products for retail and away from home. Our dynamic portfolio of innovative baked goods and beloved brands reaches the hands of consumers everywhere - from the in-store bakery, to the dairy case and organic aisle, to away-from-home. This role supports marketing for the Bakehouse division - a growing and dynamic portfolio of beloved brands. Our reach extends from the in-store bakery with brands including The Cheesecake Factory At Home, Goldminer Sourdough, and Wholesome Harvest, to the Dairy Case - with beloved Bay's English Muffins and Lender's Bagels, and into the organic aisle with Emmy's Organics. Key Job Responsibilities: Lead marketing strategic planning, coordination and execution. Manage product portfolio and proactively identify key levers to positively impact P&L.Adjust strategy as necessary in order to achieve revenue, volume, and margin targets. Development and management of advertising and promotion plan and budget. Oversee development of insight-driven innovation pipeline for branded portfolio - managing from concept through launch in market. Oversee internal resources and external agencies tasked with creating effective content and campaigns. Provide leadership, direction and mentoring to direct reports. Work in close partnership with the Business Development and sales team to identify market gaps and growth opportunities, supporting development of collateral for sell stories. Develop exceptional cross functional relationships to ensure overall commitment to portfolio. Manage budgets and resources effectively. Monitor brand performance and track key metrics. Available for travel (10%) Key Behavioral Competencies: Consumer mindset: the ability to deeply understand trends and consumer insights to craft impactful brand strategies - from innovation through activation. Connected to culture and best-in-class marketing examples - eager to bring fresh thinking to brand plans. Entrepreneurial mindset: The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with stakeholders, and collaborates effectively in a cross-functional team setting. Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally with agencies and vendors. Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources. Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner. Organized: Possesses strong Project Management skills and can juggle multiple projects. Strategic mindset: the ability to translate strategy into action; Strong problem solving and strategic thinking skills to consistently drive operational efficiencies. People management: effective people leadership, ability to guide individuals to achieve common goals Education and Work History: Bachelor's level degree, preferably in business or marketing. MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted. A minimum of 7 years' marketing/category management, Consumer Packaged Goods experience preferred Excellent organizational and communication (written and oral) skills. Strong computer skills - MS Office, Excel, PowerPoint Experience driving insights from syndicated data (IRI, AC Nielsen, etc.) and primary/secondary research Combined Foodservice & retail experience a plus. The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. >