Marketing Manager

JOB SUMMARY

The Enterprise Marketing Manager will work in cross-functional environments and be responsible for one or more marketing functions including marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, customer life cycle management, and brand and content and test cycles from inception through implementation. Employing strong project management skills, this individual will drive units, profitable revenue and operating efficiencies through customer acquisition and migration for the enterprise portfolio of services including Data, Voice, Video, and Cloud. The Enterprise Marketing manager will work closely with marketing leaders and others to incorporate target strategies and promote Marketing throughout the organization.

MAJOR DUTIES AND RESPONSIBILITIES

• Actively and consistently support all efforts to simplify and enhance the customer experience.

• Lead a cross-functional team to manage one or more functions including marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, customer life cycle management, and brand and content and test cycles from inception through implementation.

• Develop, maintain and communicate marketing programs for all targets, products, offers and geographic areas and manage change control.

• Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement applicable programs, analyze campaign performance across key metrics and ensure flawless execution.

• Track response and conversion to drive marketing efficiencies and effectiveness; accountable for marketing budget, ROI and cost per connect to drive profitable revenue and operating cash flow.

• Communicate with internal and external research groups, industry organizations and other sources of expertise.

• Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.

• Other duties as assigned.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English

• Ability to manage multiple projects and tasks at one time

• Ability to prioritize and organize effectively

• Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience

• Ability to show judgment and initiative and to accomplish job duties

• Ability to work independently and make recommendations and decisions autonomously

• Ability to maintain confidentiality

• Ability to make decisions and resolve problems while working under pressure

• Ability to manage and foster change

• Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects

• Ability to analyze and interpret data to make recommendations based on analysis and expertise

• Honesty, integrity and ethics

• Strong attention to detail balanced with the ability to think strategically

• Highly developed capacity for teamwork and a strong focus on the customer

• Penchant to work with a sense of urgency

• Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications

Required Education

Bachelor's Degree in Business, Finance or related discipline and/or an equivalent experience

MBA/Masters preferred

Required Related Work Experience and Number of Years

Marketing experience - 5

PREFERRED QUALIFICATIONS

Preferred Related Work Experience and Number of Years

Knowledge of cable television, high speed Internet and phone products and services preferred

WORKING CONDITIONS

Office environment