Asset & Wealth Management, Social Media Marketing, Analyst - Chicago

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market-supervising over $2.8 trillion in assets worldwide. Driven by a passion for our clients' success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing

Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of a number of key Centers of Excellence roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our public-side and alternatives investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics.

Role Summary

This analyst will focus on creating compelling and strategic social media content for senior executives in Asset Management. Part of the Asset Management marketing team, the analyst will work closely with stakeholders across the organization to execute social media strategies that enhance the firm's online presence and engagement. The analyst will primarily be responsible for executing copywriting tasks, working with a design team to create visual assets, managing approval processes, measuring the impact of executives' social media marketing activity, and ensuring that content aligns with the firm's brand and messaging guidelines.

Position Responsibilities

• Content execution: Write and develop social media content, particularly content for employee and executive use on LinkedIn, ensuring alignment with the firm's brand and messaging guidelines
• Quality assurance: Ensure all social media content is accurate, engaging, and adheres to regulatory and procedural guidelines
• Marketing implementation: Support the execution of strategic marketing plans to build awareness and affinity for AM's capabilities
• Performance measurement: Monitor the performance of executive social media content and adapt strategies based on learnings to improve engagement and effectiveness
• Executive collaboration: Work closely with senior executives to understand their social media needs and tailor content to enhance AM reach and visibility on LinkedIn

Qualifications

• 1-2 years in a similar role within a similar leading financial institution
• Exceptional social media copywriting skills and experience, with the ability to craft clear, compelling, and engaging content
• Some knowledge of the asset management industry: clients, products, competitors, trends
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills, as well as the ability to engage with partners at all levels
• Ability to work at varying speeds and under time pressure, while maintaining extremely high standards
• Bachelor's Degree (BA/BS)

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

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