VP, Consumer Marketing - Optum Financial - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Financial is one of UHG's five strategic pillars. We're highly profitable and growing fast - and that's a great place to be from a career standpoint. We are leading the charge on being the most consumer-centric part of this whole of the company. We're also a true innovator: we're creating an entirely new experience for consumers for health and wellness benefits at point of service that's launching soon; we're rapidly growing new lending products for doctors and hospitals that's not been seen before in the market. Our aspirations are big. And we need a leader to match.

We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matters - we want people who know how to do "their thing" really, really well. Experience and the desire to look outside of healthcare is a essential...we want to elevate healthcare to a whole new level and that means you know what greatness looks like in your domain.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Lead all aspects of the Optum Financial Consumer business: B2C communications, B2B communications, sales enablement
• Build and evolve communication channels using Adobe journeys
• Manage a highly dynamic business in a high growth environment
• Own the brand and story evolution to take it to the next level
• Be directly responsible for member engagement, contributions and spend
• Introduce new capabilities, e.g., A/B testing, 'pod' marketing structure with agile methods, quantitative analysis and more

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 15+ years in a data driven, consumer-first marketing organization
• Experience leading all aspects of lifecycle marketing and more in a fast growing, $1B+ revenue tech company
• Demonstrated quantitative or analytical background (ability to know how to measure ROI, attribution etc. and partner with analytical teams)
• Experience guiding and inspiring highly creative or design teams - copy, visuals etc. - to drive "next generation" engagement
• Experience with putting robust processes in place that allow a business to scale (e.g. intake processes, prioritization processes etc.)
• Experience leading a total team of 25+ people across a range of levels and disciplines to grow, develop and make them better than they thought they could be
• Operating ownership - not just strategy - of acquisition and lifecycle marketing...you know how different channels work and how to make the most of them and measure them
• Ability to influence and work collaboratively across a range of disciplines including tech, sales, operations and more to "get it done" without excuse
• Proven unapologetic in attention to detail. Ability to see inconsistencies in creative where others don't

Preferred Qualifications:

• Experience in large scale health care, fintech, payments, CPG, retail
• Experience specifically with Adobe

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

The salary range for this role is $150,200 to $288,500 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.