Senior Content Analyst (HR Tech)

Senior Content Analyst (HR Tech)- Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations-Capterra, GetApp, Software Advice, and UpCity-and 70 localized sites, Gartner Digital Markets helps software and service providers build their brands, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds-the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we're looking for:

We're looking for a Senior Content Analyst to produce high-quality, data-driven website content and editorial pages to help growing businesses make the right software choices. As a senior content analyst, you will be responsible for growing traffic to our sites and improving user engagement by delivering on-site content about business software and technology trends.

Working as part of Gartner Digital Markets, you will have access to vast amounts of software user data and market analysis to help you create great content.

What You Will Do:

We are looking for an expert in HR software. This means you need to know your market, providers, trends, management practices, etc., and be able to see the forest and the trees. Candidates should have/be able to:

• Dissect dense, complex information and make sense of it for consumption
• Leverage user data insights and proprietary research to create webpages and reports for business software buyers.
• Deliver on-time, high-quality, and engaging content to ensure we meet the needs of our target audience (small to midsize businesses).
• Collaborate with the Editing team to guarantee the highest quality and compliance.
• Master the HR software markets/categories (which include, but are not limited to, Performance Management Systems, Employee Scheduling, Learning Management Systems, Time Tracking, and Payroll) by understanding the challenges businesses face, the products in the space, the latest developments in the market, and writing authoritatively with actionable advice for businesses.
• Knowledge of other key software markets, such as Sales, Accounting, Marketing, Retail, Project Management, or IT security, is a plus.
• Understand the important issues growing businesses face in their selection and adoption of information technology.
• Tailor your content to specific buyer personas within those software markets/categories.
• Collaborate with the marketing and PR team to craft research that will attract interest from trade and relevant media publications.
• Perform interviews with real professionals to illustrate challenges and solutions in the market and provide support in media activations via activities such as the recording of podcasts or videos
• Foster industry relationships, connect with experts in your topic, and attend industry-focused speaking events.
• Adhere to brand voice and style guidelines
• Work with creative and marketing teams to create engaging multimedia content

What you'll bring to the team:

• A native level of English.
• A proficiency level in other languages (such as Spanish, Portuguese, French, German, or Italian) is a plus.
• A passion for technology, ideally with a background in IT or tech journalism.
• Strong research and analytical skills, specifically in business software and technology trends.
• Exceptional writing skills across different content topics and formats
• Excellent communication and collaboration skills
• Strong understanding of Excel
• Understanding of SEO principles and tools
• Strong sense of ownership and 'get-it-done' attitude
• Preferred Bachelor's Degree and/or professional qualification(s) in language and literature, journalism, linguistics, philology, business, or a related field.
• 3-5 years of past writing and interviewing experience preferred
• Interest in technology and how it can help small businesses

Don't meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you'll find:

• Limitless growth and learning opportunities.
• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
• A chance to make an impact - your work will contribute directly to our strategy.
• Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!
• A hybrid work environment-enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

What you'll receive:

• Competitive Compensation Package
• Ongoing mentorship and apprenticeship; Leadership courses, development programs, technical courses, certification opportunities and more!
• 20+ PTO days plus holidays and floating holidays in your first year
• Extensive Medical, Dental and Vision plans
• Hybrid environment with flexibility, remote work
• Parental leave
• Gartner Gives Charity Match
• Employee Assistance Program (EAP)
• Employee Stock Purchase Plan
• Health and wellness related allowance programs
• 401K with corporate match, immediate vesting
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.
• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.
• Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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