Marketing Manager

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

Develop annual marketing plan in conjunction with the Brand General Manager, focusing on meeting organizational objectives.

Manage the marketing budget for the brand/segment and coordinate all marketing activity for the Georgia Brand.

Work cohesively within a multi-departmental team that is responsible for the research, development and launch of new product collections.

Manage an internal and/or external creative team to execute all aspects of print, broadcast and online production, receipt and distribution.

Manage all aspects of sponsorship negotiations and activation.

Manage the marketing responsibilities within the RAPID timeline, from strategic planning to tactical activities.

Specify market requirements for current and future products by researching, analyzing and monitoring financial and demographic factors, and conducting market research supported by ongoing visits to customers and non-customers.

Evaluate market reactions to advertising programs, merchandising, and product packaging to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Monitor, review and report on all marketing activity and results.

Assist in establishing strategic marketing plans to achieve corporate objectives for products and services.

Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.

Plan and oversee the execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.

Negotiate contract terms with outside agencies and suppliers.

Communicate with outside advertising agencies on ongoing campaigns.

Manage the development, production, and distribution of promotional and collateral materials to

support sales and marketing programs.

Analyze marketing programs and adjust strategy and tactics to increase effectiveness.

Plan and conduct market research to identify opportunities for increased sales.

Maintain customer database and approve the use of internal and external mailing lists.

Review analysis of marketing surveys on current and new product concepts in order to recommend future product development.

Provide post-event reports, analysis, and regular status reports on marketing programs.

Plan, promote, and execute sales meetings and community and goodwill events.

Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor's degree (B. A.) from four-year College or university; or two (2) to four (4) years related experience and/or training; or equivalent combination of education and experience.

Advanced level of skill in Microsoft Word and PowerPoint; Intermediate skill in Excel; Beginner level of experience in Outlook and Explorer.

Ability to implement and build displays in stores and at trade shows.

Develop and implement project plans from start to finish.

Fluent knowledge of print, broadcast, and online purchasing and production, able to analyze technical drawings and blue prints.

Superior communication skills including written, oral and presentation skills.

Ability to multi-task, prioritize and meet deadlines.

Ability to work with metric measurements and mathematical concepts such as probability and statistical inference, and the ability to apply concepts such as fractions, percentages, ratios, and proportions to practical solutions.

Ability to define problems, collect data, establish facts and draw valid conclusions; and the ability to find, interpret and extrapolate relevant information from an extensive variety of research data.

Must be able to travel thirty percent (30%) of the time.