Marketing Communications Manager

Job Overview

The Marketing Communications Manager is responsible for securing purposeful sales materials that enables an efficient sales process, leading to successful product launches, managing external agencies and different kinds of high-level stakeholders. Theywill play a key role in continuously improving marketing materials while collaborating closely with regional and global marketing and sales teams, business areas (BAs), and customers. Will be instrumental in delivering a high-level customer journey that exceeds expectations and drives business growth across the board.

Job Responsibilities and Essential Duties

• Develop & Execute MarketingStrategy:
  
  
  
  • Set the long-term strategy for the assigned area aligned with company objectives and internal and external stakeholders.
  • Manage internal and external resources to deliver on pre-stablished KPIs
  
  
  
  
• Financial management and Forecasting:
  
  
  
  • Manage, control and report available budget, ensuring efficient allocation of resources.
  • Build a balanced forecast based on strategic planning and solid activities.
  
  
  
  
• Collaboration and Relationship Building:
  
  
  
  • Build strong relationships and collaborate with commercial teams, distributors, and customers on global and regional levels.
  • Continuously improve customer journey by leveraging feedback and insights from key stakeholders. *
  
  
  
  
• Product Launches and Positioning:
  
  
  
  • Lead product launches by creating compelling messages and visuals to support the product marketing positioning and engaging different areas into planning and execution.
  • Align product marketing positioning with BA (Business Area) product claims. *
  
  
  
  
• Content Management and User Experience:
  
  
  
  • Ensure the availability of accurate and up-to-date content on Getinge platforms.
  • Continuously develop the user experience on various platforms, including sales enablement platforms sales apps, website product pages, and customer portals. *
  
  
  
  
• PIM Marketing Content and Use Cases:
  
  
  
  • Be responsible for PIM (Product Information Management) marketing content.
  • Develop and maintain PIM use cases for marketing purposes, such as catalogues and e-ordering. *
  
  
  
  
• Material Management:
  
  
  
  • Continuously manage improvements to material throughout the product life cycle.
  • Ensure the timely discontinuation of outdated or irrelevant sales material.
  • Keep assets management tools clean and up-to-date;
  • Ensure website product pages optimized navigation and content updates on a global level
  
  
  
  
• Regional Support and Coordination:
  
  
  
  • o Support regionalization efforts by coordinating the translation of sales material into relevant languages.
  • Engage with key regional stakeholders to listen, respond, support and delivery to local demands.
  
  
  
  

Minimum Requirements

• A bachelors degree in Business Administration, Communications or equivalent years of relevant experience.
• Strong stakeholder management experience
• Strong experience from working close to the market and proactively supporting Sales
• Proven Marketing background in marketing communication

Required Knowledge, Skills and Abilities

• Creative and strong business driven mindset with a great ability to develop effective storytelling
• Strong project management skills, ability to drive projects with high sense of urgency and effectiveness
• Capable to manage a defined set of marketing communication agencies
• Solid experience from working with various Office-programs and Content Management Systems
• Experience in B2B and Healthcare industry is preferred
• Excellent in English, both written and spoken

Supervision/Management Of Others:

• N/A

Internal and External Contacts/Relationships

• Regional and global marketing and sales teams, business areas (BAs), and customers

Environmental/Safety/Physical Work Conditions

• Ensures environmental consciousness and safe practices are exhibited in decisions
• Use of computer and telephone equipment and other related office accessories/devices to complete assignments
• May work extended hours during peak business cycles
• Physical requirements such as lifting specific weights
• Travel requirements

Salary 110k-140k with 10% STIP

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