Multimedia Designer

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

• Strong graphic design intuition and creative eye for balance and telling a visual story.
• Keen understanding of marketing and designing for a specific audience to elevate the clarify of the message over artistic preference.
• Design digital and print collateral for Business to Business (B2B) brand including but not limited to flyers, posters, brochures, cards, logos, web ad banners, trade show materials and booth signage, and PowerPoint presentations.
• Experience in video production to create and craft a brand message and story from concept to finish.
• Experience in photo editing. Experience in photography helpful but not required.
• Create email content and website design elements for multiple brands working with the Full Stack Developer and Marketing Support Specialist.
• Assist in creating, developing, editing and conceptualizing video content for presentations, websites and social media channels.
• Allocate resources, set deadlines, and select optimal forms of content for video production.
• Understand marketing basics to develop tailored materials, concepts and campaigns in partnership with the Marketing Director and Marketing team.
• Work efficiently to ensure all projects are completed on schedule with high quality.
• Work with and understand existing brand standards and guidelines to maintain consistency across all marketing elements while also creating new project directions.
• Collaborate with social media specialists for needed creation and implementation of marketing materials for social channels.
• Work with Lehigh Sales Team to meet their on-going need for marketing and presentation materials and to continuously collect up-to-date account testimonials for fresh web content.
• Assist in creation of Lessonly platform instructional content related to marketing and branding.
• Assist in managing and maintaining the Marketing Google Drive of Sales collateral to be brand consistent and up-to-date with accurate information.
• Review of all websites for accurate and up-to-date content, breaks & refresh ideas on a daily basis.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree (B.A.) or equivalent from a four-year college with course work in Graphic Design or marketing related courses; or four (4) to six (6) years of related experience; or equivalent combination of education and experience.
• Two (2) to three (3) years of related experience.
• Proficient to Intermediate level of experience using Adobe Photoshop, Illustrator, In Design, Premier Pro, After Effects, and Lightroom.
• Active working knowledge of social media platforms LinkedIn, Facebook, Instagram, YouTube and others.
• Intermediate level of experience in Microsoft applications including Excel, Word, PowerPoint, and Outlook.
• Ability to work independently as well as in a team environment to collaborate with others to gather promotional content to get the job done.
• Keen understanding of sales arena, understanding of successful implementation of social commerce is preferred.
• Proficient written and verbal communication skills including proofreading, editing and grammar is preferred.
• Must possess problem-solving and multi-tasking abilities, attention to detail, organizational skills and good time management.
• A dynamic team player who must perform well in deadline-driven environment without complaint of short time-frames and multiple edits from various voices.