Associate Product Marketing Manager

TransUnion Risk and Alternative Data Solutions
parental leave, paid time off, paid holidays, tuition reimbursement, flex time, 401(k)
United States, Pennsylvania, Crum Lynne
Mar 19, 2025
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology. The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team. What You'll Bring: 3+ years in product marketing, digital marketing, sales enablement, DaaS/SaaS product management, product strategy (B2B, financial services/insurance preferred) Deep understanding of advertising & marketing ecosystem, consumer data in marketing/advertising, go-to-market strategies & execution, sales enablement, innovative positioning & revenue growth initiatives, effective value proposition communication. Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure sales force effectiveness of product positioning against customer challenges Background & credit industry experience, exceptional print & web content writing skills. We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your development in: Familiarity with MarTech industry & go-to-market strategies. Excellent communication, public speaking, collaboration, project management, content writing. Impact You'll Make: * Reports to: Senior Director of Product Marketing for Credit Risk & Credit Informed-Marketing Products. * Drive Credit-Informed Marketing Solutions growth by leveraging your deep industry knowledge and through go-to-market strategies, positioning, content, and sales enablement. * Lead cross-functional teams to execute product launches and ensure market readiness. * Conduct market research, competitor analysis, and identify key verticals for product marketing efforts. * Develop value propositions, product messaging, and sales training materials. * Track key performance indicators to measure program effectiveness. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Pay Scale Information : The U.S. base salary range for this position is $82,700.00 - $120,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Sr Consultant, Product Marketing