Dir, Social Media

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The Director of Adobe Express Social Strategy is a subject matter authority and leader responsible for shaping cohesive social marketing vision for Express that spans owned, earned, paid, and influencer channels with the goal of making Express known across social platforms as the go-to creative tool for creating standout content quickly and easily.

This role partners collaborator teams to seamlessly integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, impactful programs and activations, and measurable results. The Director is also responsible for leading Express influencer marketing, setting benchmarks for performance and fostering collaborations that amplify brand visibility. Critical components of this role are guiding a dynamic team, running budgets, and staying at the forefront of social media trends to maintain Adobe Express's leadership in the digital world.

• Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, and Community.
• Serve as the primary point of contact for integrating social strategies into larger marketing plans.
• Drive platform/channel strategies to achieve brand consistency and maximize audience engagement across platforms such as Instagram, X/Twitter, LinkedIn, Pinterest, Meta, TikTok, and YouTube.
• Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.
• Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.
• Coordinate influencer marketing strategies, cultivating relationships with key creators to amplify campaigns; Establish and uphold standard process for influencer management, including contracting, scope, and performance measurement.
• Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and business impact.
• Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.
• Supervise social media and influencer budgets, ensuring efficient allocation to achieve campaign goals.
• Stay ahead of social media trends and platform innovations to keep Adobe Express top of mind for social audiences.

• BA/BS degree perferred or equivalent work experience
• Proven experience in social media strategy and program management, preferably in a leadership role.
• Deep understanding of social media platforms, trends, and audience engagement tactics.
• Strong communication and partnership skills to align cross-functional teams and collaborators.
• Demonstrated expertise in overseeing budgets and using data-driven insights for performance optimization.
• Ability to lead, inspire, and develop a high-performing team.
• Analytical mentality with the ability to measure, interpret, and act on performance metrics.
• Forward-thinking approach to identifying and using emerging social media trends and technologies.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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