Digital Marketing Manager

A Digital Marketing Manager role is available at Ste. Michelle Wine Estates (SMWE) based out of Woodinville, WA. The Digital Marketing Manager is primarily responsible for strategizing, building, and optimizing paid digital media campaigns across Meta, Google (SEM), other self-service media platforms, in addition to agency-supported media buys. This role supports national and regional 360 media campaigns for Ste. Michelle Wine Estates portfolio of Washington wineries. The Digital Marketing Manager will serve as a technical liaison between brand, web, and IT teams to implement web optimizations and landing page strategies to support media initiatives. Additionally, this position will also provide leadership and guidance to two social media managers.

This role requires a hybrid schedule with 2 to 3 days expected in office and will maintain a Monday through Friday work schedule, with flexibility required as dictated by the business.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest - the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Digital Marketing Manager job responsibilities include:

• Ensure best practices and optimize creative, targeting, and media placement for campaigns
• Implement A/B testing opportunities to gain learnings and insights
• Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results
• Develop, analyze, and maintain monthly reporting across all digital touchpoints (websites, social media, paid media, email marketing, etc) and include actionable insights
• Research cutting edge digital media opportunities to support brand objectives
• Support social media content strategy with thought leadership around trending content and supporting brand activations

Position Requirements:

• BA in Marketing, Communications or related field
• Ability to sit for extended periods of time at a desk.
• 10% travel requirements
• 6+ years of experience in digital marketing
• 5+ years of experience in Digital, e-commerce, and/or media experience in wine, CPG, or similar consumer products industry
• 5+ years of experience in paid digital media experience including SEM, programmatic media buying, paid social, and retail e-commerce (4T)
• Comprehensive knowledge of website best practices including UX/UI, SEO, e-commerce, etc
• Experience with web analytic tools including GA4, heatmaps, etc.
• Working knowledge of HTML and CSS
• Experience with developing reports and analyzing performance metrics
• A tech savvy thinker who understands the nimbleness of digital marketing and moving quickly in an ever-evolving medium

Your Compensation:

$95,791-124,506/yr. based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate's prior experience and education level as it pertains to the role.

Benefits of working with Ste. Michelle Wine Estates:

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

• Health Care Coverage including medical, dental, vision & prescription - eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match
• Employee Wine Discounts

Culture at Ste. Michelle:

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care: We put people first - our team, our consumers, our customers, our communities.

We Collaborate: We believe there is nothing we can't accomplish - together - and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities!

Need assistance with the application process? Click here to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Ste. Michelle Wine Estates participates in E-Verify. E-Verify is a United States Department of Homeland Security website that allows businesses to determine the eligibility of their employees to work in the United States. Please visit the following website for additional information: https://www.e-verify.gov/about-e-verify/what-is-e-verify