Manager, Marketing Research - Spectrum Reach

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

As a Research Manager on the Marketing team, you'll create marketing strategies and materials to advertise our services and support the sales of our innovative multi-screen product portfolio. Your robust research skills will provide essential partnership support, setting up our teams and business for success. This role will manage a marketing research staff engaged in the gathering of research data and analysis to generate revenue from an existing client base and aid in the procurement of new advertisers.

DUTIES & REQUIREMENTS

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Supervises the collection and analysis of relevant data concerning current and potential markets for advertising sales.
• Distills research data into concise and relevant sales presentations, marketing materials, and one sheets for use throughout the sales process.
• Delegates responsibilities and supervises subordinates in all phases of data research, analysis and reporting.
• Trains research analysts, Sales Managers, AEs and Sales Assistants to use accepted market research techniques including the use of various software.
• Oversees the proper implementation of data and timely updating of all research software including; Nielsen, ComScore, Scarborough, Vivvix, Pathmatics, etc.
• Provides consistent insights into the competitive advertising landscape, including emerging trends in media and other industries.
• Participates in sales calls with existing and potential customers to provide in-depth analysis and explanation of Charter Media benefits and offerings.
• Partners closely with cross functional groups, C&CD, M&E, National Client Development, Programmatic, Addressable, Unreserved etc to build custom presentations to educate our local and national clients on the power of Spectrum Reach.
• Maintains key relationships with research data vendors while continually evaluating research products by looking for new enhancements and new software that will improve efficiency and maximize revenue.
• Performs other duties as requested by supervisor.

QUALIFICATIONS

• Knowledge of cable television products and services
• Knowledge of Nielsen Media Research
• Knowledge of Scarborough or other qualitative research studies
• Knowledge of ComScore data
• Familiarity with mapping programs including TruAudience or MapInfo
• Experience with AdMall or other Co-op platform
• Proficient with computer software and technology.
• Awareness of competitive conditions
• Ability to manage multiple priorities.

EDUCATION

Bachelors degree in Marketing or related field, or equivalent experience.

RELATED WORK EXPERIENCE

• Media Research experience
• Management experience preferred