Posting Information
Posting Information
Department |
Undergraduate Education-302500 |
Career Area |
Public Relations/Communications/Marketing |
Is this an internal only recruitment? |
No |
Posting Open Date |
03/03/2025 |
Application Deadline |
03/17/2025 |
Position Type |
Permanent Staff (SHRA) |
Position Title |
Public Comm Specialist - Advanced |
Salary Grade Equivalent |
GN13 |
Working Title |
Student and Learner Recruitment Coordinator |
Position Number |
20069515 |
Vacancy ID |
P020176 |
Full-time/Part-time Permanent/Time-Limited |
Full-Time Permanent |
If time-limited, estimated duration of appointment |
|
Hours per week |
40 |
Work Schedule |
Monday - Friday - 8:00am - 5:00pm. |
Work Location |
CHAPEL HILL, NC |
Position Location |
North Carolina, US |
Hiring Range |
$71,850 - $80,000 |
Pay Band Information |
To learn more about the pay band for this branch and role, please see
the Career Banding rates spreadsheet. |
Position Summary Information
Be a Tar Heel! |
A global higher education leader in innovative teaching, research and public service, the
University of North Carolina at Chapel Hill consistently ranks as
one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of
professional training opportunities for career growth, skill development and lifelong learning and enjoy
exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events.
UNC-Chapel Hill offers full-time employees a
comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. |
Primary Purpose of Organizational Unit |
The University of North Carolina at Chapel Hill established what was possibly the first residential summer school in America in 1877. The University has continued to provide a wide offering of annual summer academic opportunities to its students, the people of North Carolina, and other residents in this country and abroad. Currently, more than 50 departments or curricula of the College of Arts and Sciences and six professional schools in Academic Affairs offer a varied array of summer classes, including field courses, research courses, and graduate-level labs. |
Position Summary |
Working in close collaboration with the Director of Summer School, the Pre-College Programming Director, program directors and staff, marketing/communications teams, and other key partners and stakeholders, The Student and Learner Recruitment Coordinator should think holistically about the larger student journey and how to support student engagement, outcomes, and success.
This role will provide leadership and expertise in order to implement best practices and respond nimbly to emerging trends and will demonstrate Return on Investment (
ROI) with Key Performance Indicators (KPIs) including (but not limited to): website and messaging analytics, speed to lead, conversion rates, and student/client feedback. This role will also maintain ongoing statistics and generate regular assessment reports analyzing the metrics of the recruiting operation.
This role is responsible for inquiry management for Summer School and pre-college programs and will work closely with Summer School and other stakeholder on how to best address prospective learner inquiries, questions, and challenges.
This role will streamline internal processes and systems around student recruitment and support, moving Summer School and pre-college programs toward heightened efficiency, effectiveness, and student success. Part of this work will be managing Summer School's use of a Customer Relationship Management System (
CRM) to effectively track, segment, message to, convert, and support prospective learners.
This role will be responsible for, but not limited to:
- Developing, implementing, and overseeing the Summer School and pre-college programming recruitment strategies
CRM administration- Overseeing inquiry management (including standardized messaging and routing)
- Oversight of the Summer School's and pre-college programming's lead nurturing (including content marketing and written materials, as well as in-person, online, or hybrid events)
- Social media interactions and engagement
- Support for prospective learners across a variety of platforms including walk-in, web/email, phone, chat, and text messages
- Data collection, reporting, monitoring, and analysis
This role will track all marketing and recruitment success metrics for Summer School and pre-college programs. The Student and Learner Recruitment Coordinator will be expected to identify and resolve complex issues and problems related to recruiting and enrollment as they arise and will make decisions that will have direct outcomes on student experience, enrollment numbers, and program revenue. |
Minimum Education and Experience Requirements |
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. |
Required Qualifications, Competencies, and Experience |
Strong communications skills, including nuanced communications and the ability to respond to quickly developing situations |
Preferred Qualifications, Competencies, and Experience |
- Experience with higher education student recruitment and/or program administration (can include marketing, communications, recruitment, student support, program management, etc.)
- Expertise with at least one CRM platform
- Experience with online, professional, or lifelong learning
- Experience serving adult learners
- Management experience
- Experience with strategic/annual program planning
|
Required Licenses/Certifications |
|
Special Physical/Mental Requirements |
|
Campus Security Authority Responsibilities |
Not Applicable. |
Position/Schedule Requirements |
|
Special Instructions |
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Quick Link |
https://unc.peopleadmin.com/postings/297505 |
Contact Information
Office of Human Resources Contact Information |
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. |
Equal Opportunity Employer Statement |
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran. |
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