Marketing Workfront Project Manager
The Marketing Workfront Project Manager will be responsible for all advertising assets of all work types (social, email, collateral, direct mail, etc.) and the Workfront process that the assets go through across lines of business (Retail Bank, Small Business, Wealth Management, Commercial). This role will help ensure Marketing assets are compliant and complete in a timely manner. Serve as liaison with the agencies that produce assets across all work types (Collateral, social, email, etc.). Work with respective managers to execute jobs that may not be line of business product driven, i.e., human resources, stationery, etc. Work closely with compliance to ensure that all marketing materials have the correct compliance components and meta data. Move assets to the AEM Asset Digital Asset Management tool. Participate in Workfront and DAM governance. Work with external vendor and Brand team on reordering of Marketing collateral.
Position Responsibilities:
Workfront Project Management
- Attend kickoff and discovery calls with project sponsor and agency.
- Convert requests to Projects and manage project tasks with Brand partners from open to close in a timely manner for compliance reporting.
- Ensure project tasks are completed on time and approvals are being completed in a timely manner.
- Responsible for accurate information in custom form fields that will affect compliance audits.
- Participate in compliance audits.
- Ensure proper legal and/or compliance approval flows are being used for each asset.
- Complete compliance checklist based on asset for compliance reporting.
- Manage move of assets from Workfront to the DAM with accurate meta data for compliance reporting and tracking.
- Contribute and manage assets in the one-year compliance review and seven-year Information Lifecycle Management projects in Workfront.
- Contributor to governance committee.
- Work with Brand and external Marketing vendor on reordering of Marketing materials.
- Work with Workfront Admin on automations that will boost efficiency.
- Manage and responsible for timely project completion for compliance purposes. All projects need to be meet deadlines then be in complete status to ensure proper compliance reporting for assets during a specific time.
- Participate in compliance change discussions and decisions.
Management of DAM
- Move assets from Workfront to AEM DAM.
- Manage meta data to ensure correct for compliance audits.
- Manage meta data for one-year compliance approval and seven-year Information Lifecycle
- Management projects and update as needed in the DAM to be compliant.
- Participate in compliance audits.
Internal Project Execution
- Manage projects of low, moderate, and high complexity that are not product driven, i.e., human resources, company stationery, internal logos, etc.
- Work with agency partners on brief, execution, process, etc.
- Ensure internal are compliant.
- Manage accurate meta data for each asset in Workfront and the DAM.
Position Qualifications:
- Bachelor's degree from an accredited university or 4 years of relevant experience
- 3 years of experience in Marketing
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.
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Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
Mar 01, 2025