Site Merchandising Manager

TEKsystems
$40.00 - $55.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, New Jersey, Newark
Mar 01, 2025
Description Job description: Prudential's Enterprise Marketing and Self-Service team is seeking an experienced Site Merchandising Manager. This role will require a working understanding of website marketing tactics, direct response, data-driven optimization, project management, A/B testing practices, and the Adobe tech stack (Adobe Analytics, Adobe Target). Prudential.com is focused on marketing a range of consumer and B2B products/services to their multiple audiences and seeks to enhance their website experience to become more personalized and engaging. The Site Merchandising Manager role will be instrumental in driving the strategic planning, oversight, and execution of advertising on Prudential's core website - Prudential.com. For Prudential.com, this will be for the full range of our audience pillars including Prospects, Customers, Advisors, Plan Sponsors, and Institutional Investors. This role serves as the day-to-day touchpoint for site merchandising on Prudential's website within the enterprise, supporting the different business units in guiding best practices and ensuring successful implementation of integrated marketing campaigns on the website. The role will leverage data to provide forecasts, insights, and reporting - working in partnership with stakeholders on the best recommendations for their initiatives. The right candidate will be able to objectively balance multiple campaigns competing for priority placements on the website properties including the Prudential.com homepage and create digital experiences that drive online conversions, deepen customer/advisor engagement, and produce viable outcomes. This role will also manage the ongoing seasonal merchandising calendar for Prudential.com and provide end-of-campaign reporting to all business stakeholders. Responsibilities: Collaborate with partners to build, develop, and publish interstitials, banner ads, and other merchandising placements across Prudential.com. Collaborate with the Adobe Target team to strategize and develop A/B testing and personalization programs across Prudential.com. Partner with marketing operations, Content Strategy, UX, and Data/Analytics teams to execute and optimize site marketing. Manage and facilitate a detailed, holistic site marketing calendar across all Prudential.com campaigns, including associated performance forecasts and creative testing outcomes. Assist in website marketing projects through their entire lifecycle - strategy, content/UX, analytics, SEO, technology, and stakeholders. Carefully document takeaways from stakeholder meetings, campaign meetings, business requirements, and work through the resolution of design, technology, or marketing Skills* Site merchandising, adobe analytics, adobe experience manager, adobe target, a/b testing, media advertising, campaign management, personalization, E-commerce, Project management, analytics, Digital marketing Top Skills Details Site merchandising,adobe analytics,adobe experience manager,adobe target,a/b testing,media advertising,campaign management,personalization,E-commerce,Project management,analytics Additional Skills & Qualifications Qualifications: Bachelor's degree in marketing, Business, or a related field. Proven experience in website marketing, site merchandising, or a related role. Strong understanding of direct response strategies and data-driven optimization. Proficiency with the Adobe tech stack, including Adobe Analytics and Adobe Target. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Strong analytical skills with the ability to provide insights and actionable recommendations. Ability to collaborate effectively with cross-functional teams. Excellent communication skills, both written and verbal. Experience Level Intermediate Level Pay and Benefits The pay range for this position is $40.00 - $55.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Newark,NJ. Application Deadline This position is anticipated to close on Mar 5, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.