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Manager- Digital Marketing & Customer Experience

Vaco
$75,000.00 - $90,000.00 / yr
United States, Tennessee, Memphis
Feb 22, 2025
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Are you a digital marketing expert with a passion for technology and data-driven strategy? We're searching for a dynamic Digital Marketing & Marketing Technology Manager to take the lead on marketing initiatives for a portfolio of 100+ properties. This is a strategic, hands-on role working closely with internal stakeholders, IT teams, and top-tier agency partners like Yardi.

? What You'll Do:
  • Lead SEO, SEM, and PPC initiatives in partnership with top search agencies.
  • Optimize UX/UI through heat mapping, landing page improvements, and microsite enhancements.
  • Oversee marketing technology projects, including chatbot integrations, email automation, and lead nurturing strategies.
  • Manage 100+ property-specific marketing budgets with a focus on cost control.
  • Partner with IT to evaluate and implement marketing technology platforms.
  • Utilize analytics to monitor search trends, website performance, and customer engagement strategies.
  • Serve as a client-facing expert, articulating digital strategies to internal and external stakeholders.
? Top Priorities in the First 90 Days:
  • Take ownership of search partner relationships-managing SEO, SEM, and PPC initiatives.
  • Dive into data-analyze heat maps, build out website assumptions, and evaluate performance metrics.
  • Lead marketing technology projects, collaborating with IT to integrate tools like chatbots and lead nurturing platforms.
? What We're Looking For:
  • Proven digital marketing experience (SEO, SEM, PPC, email marketing, social media).
  • Tech-savvy and data-driven-comfortable with analytics, UX/UI optimization, and heat mapping tools.
  • Strong project management skills-experience with platforms like Asana and Yardi is a plus.
  • Collaborative mindset-works well in co-leadership models with both internal teams and external partners.
  • Ability to manage multiple budgets and strategies across a large portfolio of properties.
  • Curiosity and initiative to stay ahead of marketing technology trends.

If you're ready to lead digital marketing initiatives at scale and drive marketing technology innovations, we'd love to hear from you! Apply now and let's build something great together.

Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.

  • California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.
  • Virginia residents may access our state specific policies here.
  • Residents of all other states may access our policies here.
  • Canadian residents may access our policies in English here and in French here.
  • Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice

Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:

  • the individual's skill sets, experience and training;
  • licensure and certification requirements;
  • office location and other geographic considerations;
  • other business and organizational needs.

With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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