Sr Director, Category and Shopper Strategy - M&B

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

General Summary:

This role leads the Category & Shopper Strategy function for Campbell's Meals & Beverage Sales. This function serves as the strategic category partner to field sales and field Category Leadership, while working with the category brand teams and customer strategy to develop category building blocks that support our objectives. The Director is responsible for elevating our overall category expertise by bridging brand, shopper, and channel priorities to unlock category growth and solutions across key segments and brands. This role is also responsible for the goal setting and development of multiple direct reports to continue to elevate the skills and talent of the team.

The role is based in Camden.

Principal Accountabilities:

• Responsible for Distribution and Shelving recommendations across the Campbell's Meals & Beverage portfolio, inclusive of multiple brands across Soup, Italian Sauce, Mexican Sauce, Frozen Meals and Shelf Stable Juice.
• Oversees the production of category specific selling materials (Category 101's, Category Strategy, New Item Selling Materials, Core Item Rankings, Shelving Principles, etc.)
• Lead team of Manager and Senior Manager level individuals, each dedicated to specific M&B categories
• Owns the partnership between Sales and Shopper Insights to drive actionable recommendations and strategy development at the macro and strategic customer level with the support of direct report, Sr. Manager Shopper Strategy.
• Develops strategic Sales-based hypotheses and dig sites for the Insights team informing learning plan development and project prioritization by collaborating with sales leadership.
• Oversees shelving research needed to inform overall (category agnostic) shelving fundamentals
• Oversees the production of customer facing content on current, relevant topics at the macro and customer level owned by direct report, Sr. Manager Shopper Strategy.
• Produces thought leadership used in VP level customer meetings, Top to Top, JBP meetings and industry events.
• Serves as advisor for Front of Funnel Innovation specific to ideation, opportunity development, and go-to-market strategy.
• Owns process for setting brand and item level targets and projecting distribution at for MULO+, and by customer, to inform senior leadership of anticipated assortment changes
• Cross-functional partner in annual division Strategic Plan andBrand & Sales AOP, responsible for category forecasts, distribution impact to business, and strategies to improve share results.
• Partners with AVP Category Leadership on required tools, capabilities, and training for Category Leadership function.

Job Complexity:

• Works with multiple cross-functional groups; Marketing, Insights, HQ Sales, and Customer Teams
• Works with external vendors
• Requires leadership and influencing skills, professionalism, executive presence, and prioritization skills
• Requires people management and team development skills

Minimum Requirements:

• Bachelor's Degree
• 15+ years CPG industry experience, including 5+ years Category Management experience
• Category, Loyalty, Consumer, and Shopper Knowledge (Kantar, Mintel, Circana Gateways, 84.51 etc.)
• Experience pulling and interpreting Circana and/or Nielsen data (Panel and Scan)
• Ability to analyze and triangulate multiple data sources to create a story. Must be comfortable with a plethora of data, and qualitative and quantitative insights.
• Excellent analytical skills and attention to detail
• Strategic thinking
• Ability to influence without authority and build strong relationships, internally and with vendors
• Problem solving, presentation, and storytelling skills
• Ability to present to large and small groups, both internal and external
• Communication and interpersonal skills

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.