Senior Licensing Manager (MARKETING SPEC 4)

Under general supervision of the Director of Marketing, and in collaboration with key UC Davis partners, provide leadership and coordination for the University's Trademark Licensing program. Support the goals of the Office of Strategic Communications and Athletics by managing the university's licensing program by developing a strategic plan to assess the current program, determine plans and strategies to grow the royalty revenue and retail outlets.

Responsible for protecting the university's brand image, marks identity across channels, retail products, and promotional items.
Increase the awareness and visibility of the university and its programs across in the retail marketplace.
Drive more consumers to way to buy and be brand ambassadors of the UC Davis brand, develop retail programs across the community through the engagement of students, fans and alumni.
Oversee all of the operations of Trademark Licensing program to include new licensee applications, contracts, contract addendum, insurance certificates, royalty revenue and audits. Track, oversee, and negotiate and maintain contracts. Manage the Licensing systems to include Brand Manager 360, tracking the analytics tools and develop reports and quarterly reporting across royalty revenue, retail, YOY comparisons, and additional key aspects of the program. Manage the program budget, determine where to spend Operations budget and allocating the Marketing fund.

Manage the relationship with the agency, Collegiate Licensing Company (CLC) or licensing agency partners and be the university's main point of contact. Maintain the relationships and outreach to licensees and University partners to promote the UC Davis brand, onboard new licensees, and grow the relationships with existing to expand the support and presence of UC Davis across retail channels.
Research and led new licensing business opportunities to grow the Licensing program to develop additional streams of revenue and expand licensed products and programs. The goal of the program manager is drive incremental revenue and increase royalty revenue by 20% or higher. Partner closely with the Marketing Analysis to conduct new market insights, categories and consumer data to develop business plans, new development opportunities, and reporting quarterly and annual basis.
Continually work to expand the university's licensed program by introducing Only at UC Davis product collections, such as the Arneson Eggheads collection. Grow the brand and the number of consumers that purchase licensed products and the cadence/frequency of shopping the brand. Educate internal stakeholders and the campus community on what is Licensing, the value of the program and develop a promotional product guidelines and service fees to ensure the department and campus is being efficient, sustainable with limited resources.

Partner with the Marketing team to promote and develop campaigns to support seasonal or annual Licensing launches and develop awareness and advertising plans. Collaborate across Strategic Communications to drive awareness of Licensing support and promotion to include News, Social, Visual, and Web, in addition to campus wide opportunities as well.
Develop methods to maximize efficiency of operations and streamline and accelerate the licensing road process to provide unparalleled service and support to internal and external.

Apply By Date
3/13/2025 at 11:59pm

Qualifications

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position
* Bachelor's degree in business or communications or a related field, and/or equivalent experience/training.
* 5 years of marketing, retail and/or trademark licensing experience.
* Experienced in Licensing or Retail or experience in a comparable sales or business-development situation. Skills to manage and implement successful licensing and/or retail programs that yield significant revenue growth.
* Experience managing complex internal and external program, tracking sales, royalty, analysis and budgets.
* Demonstrated experience of effective presentation skills.
* Analytical skills to understand data, demographics, retail math, track retail sales and accounts, research, analyze and draw conclusions around complex issues.
* Organizational skills to establish goals and prioritize multiple competing projects and multiple incoming requests
* Interpersonal and communication skills to develop and maintain relationships across stakeholders and departments and collaborate and negotiate with others from diverse backgrounds and perspectives.

Preferred Qualifications
* Experience working in an advertising agency, public relations, marketing or trademark licensing department. Experience working in retail, buyer or management setting.
* Experience working and managing a multi-layered brand.
* Experience working and higher education or sports marketing and/or collegiate licensing.
* Account management, managing multiple projects and campaigns internally and externally.

Key Responsibilities
* 40% - Program Direction and Strategy
* 25% - Program Management
* 10% - Communication Coordination
* 10% - Research and Explore New Business Opportunities
* 10% - Oversight of Freelancers and Interns
* 5% - Other Duties as Assigned

Department Overview
Strategic Communications provides comprehensive and coordinated campus leadership in developing, planning, creating and implementing strategic communications programs based on the department's goals and objectives. The department works across all media to foster increased awareness, understanding and support of UC Davis' mission, vision, accomplishments, impacts and needs among its many internal and external constituencies. It serves as the official voice of UC Davis to regional, state, national and international news media. Strategic Communications encompasses six units: Visual Communications, News and Media Relations, Web Communications, Social Media, Marketing and Executive Communications.
Strategic Communications' multimedia storytellers, writers, social media practitioners, designers, web developers, information architects and search-engine experts have a mission to communicate university messages through interactive media. We coordinate these communications across platforms to reach our audiences. Our efforts can be seen on the UC Davis home site, Facebook, Instagram, LinkedIn, TikTok, YouTube and other sites and channels.

POSITION INFORMATION
* Salary or Pay Range: $92,000/yr. - $172,000/yr. Please note: Subject to a department specific budgeted amount
* Salary Frequency: Monthly
* Salary Grade: Grade 24
* UC Job Title: MARKETING SPEC 4
* UC Job Code: 007555
* Number of Positions: 1
* Appointment Type: Staff: Contract - 1 year contract with possibility to convert to career
* Percentage of Time: 100% Fixed
* Shift (Work Schedule): M-F, 8am-5pm
* Location: Davis, CA
* Union Representation: 99 - Non-Represented (PPSM)
* Benefits Eligible: Yes
* This position is hybrid (mix of on-site and remote work)

Benefits
Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits below and eligibility rules by visiting either our handy Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC: https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.html

* High quality and low-cost medical plans to choose from to fit your family's needs
* UC pays for Dental and Vision insurance premiums for you and your family
* Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
* Paid Holidays annually as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Paid Time Off/Vacation/Sick Time as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Health Policies or Collective Bargaining Agreement
* Access to free professional development courses and learning opportunities for personal and professional growth
* WorkLife and Wellness programs and resources
* On-site Employee Assistance Program including access to free mental health services
* Supplemental insurance offered including additional life, short/long term disability, pet insurance and legal coverage
* Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles
* Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here
* UC Davis cares about building a community, which is why we provide resources to enhance diversity, equity and inclusion as well as Employee Resource Groups (ERGs) to support our staff

Physical Demands
* Standing - Occasional Up to 3 Hours
* Walking - Occasional Up to 3 Hours
* Sitting - Frequent 3 to 6 Hours
* Lifting/Carrying 0-25 Lbs - Occasional Up to 3 Hours
* Pushing/Pulling 0-25 Lbs - Occasional Up to 3 Hours
* Bending/Stooping - Occasional Up to 3 Hours
* Squatting/Kneeling - Occasional Up to 3 Hours
* Twisting - Occasional Up to 3 Hours
* Reaching overhead - Occasional Up to 3 Hours
* Keyboard use/repetitive motion - Frequent 3 to 6 Hours

Environmental Demands
* Extreme Temperatures - Occasional Up to 3 Hours

Mental Demands
* Sustained attention and concentration - Frequent 3 to 6 Hours
* Complex problem solving/reasoning - Occasional Up to 3 Hours
* Ability to organize & prioritize - Frequent 3 to 6 Hours
* Communication skills - Frequent 3 to 6 Hours
* Numerical skills - Occasional Up to 3 Hours
* Constant Interaction - Frequent 3 to 6 Hours
* Customer/Patient Contact - Frequent 3 to 6 Hours
* Multiple Concurrent Tasks - Frequent 3 to 6 Hours

Work Environment
UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

Work flexible hours, including occasional weekends. Travel off-campus and conferences including overnight, in state, nationally and internationally as the need arises. Limited vacation usage during peak workload periods. Travel to locations off campus and occasionally stay overnight. Work outdoors for daylong programs under variable weather conditions.

Special Requirements - Please contact your recruiter with questions regarding which activities apply by position
* This is a critical position, as defined by UC Policy and local procedures, and as such, employment is contingent upon clearing a criminal background check(s) and may include drug screening, medical evaluation clearance and functional capacity assessment
* The duties or functions of this position include the handling of cash (or cash equivalents)

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

Diversity, Equity, Inclusion and Belonging
At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds and you belong here. As you consider joining UC Davis, please explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected. The University of California, Davis is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the University of California's Affirmative Action Policy, please visit: https://policy.ucop.edu/doc/4010393/PPSM-20

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

Because we want you to be seen, our recruiting process at UC Davis fosters authenticity, diversity, and inclusion. Studies have shown that some people may not apply to jobs unless they meet every single qualification. Each unique role at UC Davis has a set of requirements and you could be perfect for this role, or you could be perfect for the next role! Don't meet all the requirements? We still encourage you to apply! #YouBelongHere

To learn more about our background check program, please visit: https://hr.ucdavis.edu/departments/recruitment/ucd/selection/background-checks