Associate, Influencer Marketing

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior Influencer Marketing Manager will lead the strategy development and execution of high-impact influencer marketing campaigns, tactics and talent vetting across the organization that support brand consideration and help shift perception. This role will focus on driving overall talent strategy, managing budgets, and maintaining strong relationships with agencies, influencers, and key industry stakeholders as well with key internal cross-functional partners. The ideal candidate will possess a deep understanding of influencer trends, strong leadership skills, and the ability to build and scale influencer programs across multiple platforms. The Senior Influencer Marketing Manager will be an innovative thinker with an eye for content and connection.

What You Will Do

• Develop and execute strategic brand influencer marketing strategies to drive consideration and perception shift for Macy's.
• Oversee and manage the influencer marketing budget, ensuring efficient allocation of funds and maximizing deliverables.
• Build and maintain relationships with top-tier talent agencies, influencers, and industry leaders to source the best partnerships and bring the best talent to Macy's.
• Lead cross-functional collaboration with social creative, social media and broader content organization to build relevant influencer campaigns.
• Maintain close collaboration with media and agencies to drive paid amplification strategy for maximum reach.
• Ensure alignment with broader marketing strategy team and merchant groups on product allocation and availability in influencer content.
• Help build an efficient process for influencer marketing tactics incorporating into overall team and organization for transparency.
• Negotiate and manage contracts, partnerships, and compensation with influencers and agencies.
• Track and analyze campaign and individual talent performance, adjusting strategies as necessary to optimize results.
• Stay ahead of industry trends and emerging platforms to keep the brand's influencer strategy innovative and competitive.
• Collaborate with senior leadership to align influencer campaigns with overall brand objectives and marketing goals.
• Provide mentorship and leadership to junior team members.

Skills You Will Need

• 7+ years of experience in influencer marketing or talent management for a national retailer, with a proven track record of successful campaigns.
• Strong relationships with talent agencies, top-tier influencers, and industry professionals.
• Expertise in influencer contract negotiation, campaign strategy, and performance metrics.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, dynamic environment while maintaining attention to detail.
• A deep understanding of various social media platforms and influencer ecosystems.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy's

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team - Apply Today!

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