Sr. Mgr, Strategic Marketing

The Customer Support Business Group focuses on enabling our customers with premier customersupport throughout their lifecycle with Lam. We drive performance, productivity, safety, andquality of customers installed base performance and deliver service and lifecycle solutionsfor their most critical equipment and processes.

Role Objectives

• Act as a key "voice of the customer" in CSBG and compel the organization to be market driven.
• Maintain a professional awareness of industry cost / performance roadmaps, technical developments, competitor activity, customer needs and other market trends.
• Advise on the planning and specification of products, ensuring that the products meet the customer's needs and lead the market in terms of performance.
• Along with the respective Product Managers and Product Marketing teams, own key commercial analysis and market requirement specification (MRS) input into the product development process ensuring product differentiation
• Act as the technical authority / point of contact for defined key customers / projects.
• Take responsibility for certain key strategic partnerships with external organizations / businesses.

Market

Market sizing and Lam Research SAM for all CSBG products in collaboration with Product Marketing
Focused on 3-5 year market trend / needs
Define "layers of opportunity" for CSBG portfolio in existing market and integration challenges
Define and translate market trends for product management / marketing
Engage with market research organizations to validate and gain insight into market trends

Competitors
Develop and communicate competitive position for CSBG portfolio in support of developing a differentiated product offering
Maintain CSBG competitive benchmarks vs. our key competitors and work with the larger Lam community to help identify new, emerging competitive threats.

Customers
By engaging closely with the Lam Global Customer Operation team and CSBG product lines develop a clear understanding of the customer perspective
Understand customer technology and productivity roadmaps and their impact on CSBG strategy.
Understand customer integration challenges and the opportunities that they may offer for Lam.

Product
Covers all product lines within CSBG- Reliant, Spares, Service and Upgrades
Help develop and define relevant MRS documents for all CSBG strategic product developments

Promotion
Lead the development of market and application specific sales collateral
Coordinate Product Marketing/ Management materials
Drive the development of integrated marketing packages that support the holistic value of CSBG
Interact with customers at workshops and TRMs
Represent Lam Research at customer events such as conferences and exhibitions where appropriate

Place
Work with account teams to gain a greater understanding / better relationship with customers
Be actively involved in new product penetrations strategies
Train and educate regional teams in relation to market / application specific solutions from CSBG
Interface with all CSBG Groups and when needed Lam product groups and central business functions.

Bachelor's degree or equivalent with 6-8 years of management experience. An advanced degree preferred.

• Decisive - Holds themselves accountable to deliver on their objectives, exhibits tenacity to succeed and is able to independently reach complex decisions.
• Analytical and Fast to Learn - Able to assimilate detail and identify key trends quickly with a clear understanding of their impact on the strategy of the business.
• An Excellent Communicator - Able to communicate complex concepts and proposals to key stake holders and CSBG / Lam senior executives with absolute clarity. Equally able to communicate with customers at a highly technical or senior management level.
• A Skilled Negotiator -Adept negotiator, internally & externally.
• Trusted and Influential - Able to achieve results in a highly matrixed environment by influencing and securing the support of key stake holders.
• Compelling - Able to create and deliver a vision by using effective interpersonal skills which engage all stakeholders
• A Valued Representative of the Business - Strong networking ability with established credibility in the relevant market sectors.
• Commercially Aware - Financially astute and able to contribute to the commercial success of the business.
• A Customer Centric Mindset - Comfortable with extensive international travel, able to function effectively across the global market whilst understanding and adapting to cultural factors. Able to summarize and communicate the customer viewpoint within CSBG and provide guidance on the relative priority of strategic intelligence for the business.

We believe it is important for every person to feel valued, included, and empowered to achieve their full potential. By bringing unique individuals and viewpoints together, we achieve extraordinary results.

Lam Research ("Lam" or the "Company") is an equal opportunity employer. Lam is committed to and reaffirms support of equal opportunity in employment and non-discrimination in employment policies, practices and procedures on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, or military and veteran status or any other category protected by applicable federal, state, or local laws. It is the Company's intention to comply with all applicable laws and regulations. Company policy prohibits unlawful discrimination against applicants or employees.

Lam offers a variety of work location models based on the needs of each role. Our hybrid roles combine the benefits of on-site collaboration with colleagues and the flexibility to work remotely and fall into two categories - On-site Flex and Virtual Flex. 'On-site Flex' you'll work 3+ days per week on-site at a Lam or customer/supplier location, with the opportunity to work remotely for the balance of the week. 'Virtual Flex' you'll work 1-2 days per week on-site at a Lam or customer/supplier location, and remotely the rest of the time.

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