Market Research Specialist

Spectraforce Technologies
United States, South Carolina, Columbia
Feb 12, 2025
Role Name: Market Research Specialist Location: Columbia, SC 29223 or Dallas, TX. Work Environment: Onsite Schedule: Mon to Fri. 8 hours a day. 40 hrs/week. Contract length: 12 months assignment with possible conversion Job Summary: Duties/About the role: Conducts primary/secondary market research, performs thorough statistical analysis of research data. Provides information in concise/well-written reports to assist in strategic/marketing plan. Manages major marketing/sales projects, makes recommendations on product enhancement/performance, market demographics, new market potential, sales predictions/goals. Prepares/analyzes statistical comparisons of industries/companies, makes recommendations to product line. Day to Day: 40% Manages major marketing/sales projects. Projects may include promotional campaigns, conferences, and/or strategic planning. Develops/conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development, and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan, timeline, and budget. 30% Analyzes primary and secondary market research data and provides concise, well-written reports to members of management. Examines statistical data to forecast future market trends. Analyzes potential new market segments and competitors market demographics. 20% Provides primary input to the division's strategic plan and marketing plan. Makes recommendations on product development/enhancement, distribution channel strategies, and positioning against competitors. 10% Analyzes customer satisfaction/dissatisfaction with products and processes, which may include pre and post campaign or conference feedback. Leads the marketing and sales team into focused goals and projects and develops annual marketing plan. Work environment: Typical office environment. Work may involve travel. Team Info: Our business development/capture team is a small team, all members willing to work together for the success of the team and the business. We are currently working to establish our market approaches, and this is an opportunity for an experience research analyst to help shape the direction we take. Any extra/additional job info: NA Job Requirements: Required Experience: 3 years market research and analysis and strategic planning. Required EDU: Bachelor's degree Required Certification or licenses:NA Required Software and Tools (Hands on experience required): Microsoft Office Soft skills: communication skills Nice to have/Preferred skills:Bachelor's degree- Business Administration. Federal agency procurement databases (GovWin, SAM.gov)