New 
Senior Product Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Feb 05, 2025 | |
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OverviewAre you ready to help guide one of the world's most iconic tech brands into a cloud- and AI-driven future?We are looking for a Senior Product Marketing Manager to translate business objectives and engineering plans into effective, flexible marketing communication strategies and a Senior Product Marketing Manager to develop and implement a brand marketing strategy that enhances the Cloud Endpoints identity and ensures consistent, impactful messaging across all customer interactions These roles bridge the gap between engineering, product marketing, and go-to-market (GTM) execution, ensuring that the Cloud Endpoints product roadmaps evolve into a clear, actionable marketing strategy.
ResponsibilitiesStrategic Leadership: Translate the product roadmap, GTM priorities, and editorial calendar into an integrated marketing strategy for consumer and commercial audiences. Develop a cohesive vision that inspires peers and stakeholders across functions to deliver consistent, impactful messaging. Brand Strategy and Positioning: Lead the development of the Cloud Endpoints brand marketing strategy, positioning our products as industry leaders in the market. Craft and refine messaging frameworks that resonate with both consumer and commercial audiences, aligning with the product roadmap and business objectives. Establish and maintain consistent brand guidelines, ensuring all marketing and communications align with the brand visionBrand Awareness and Growth: Develop and execute campaigns that drive brand awareness, perception, and demand generation for Cloud Endpoints products. Partner with internal teams to create cohesive marketing campaigns, aligning with go-to-market strategies and targeting the right audiences. Work closely with Campaigns and Creative teams to build integrated marketing initiatives that reinforce brand positioning and drive engagement.Strategy Enablement: Provide strategic inputs and actionable insights to inform the development of customer-centric narratives, ensuring alignment with audience needs and market trends. Analyze customer research, competitive data, and industry insights to identify key themes and messaging opportunities that shape compelling story arcs. Communication Strategy: Lead the development of GTM communications and disclosure strategies, including playbooks, FAQs, launch plans, and internal messaging guidance. Align messaging across all marketing channels to ensure clarity and consistency. Cross-Functional Collaboration: Partner with teams across Intune and Windows including Product Marketing, Engineering, GTM Strategy, Legal, Public Relations (PR), and Sales to align communication efforts. Build and maintain relationships across teams to foster collaboration and coordination. Execution: Foster alignment on the roadmap among key stakeholders Manage the development of marketing calendars, announce/launch plans, and internal communication assets. Drive message cohesion across touchpoints, ensuring all assets reflect the broader marketing vision. | |