Chief University Communication & Marketing Officer

Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community.
UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. Staff members are encouraged to take an active role to engage in the institution's efforts in promoting diversity and inclusion throughout the workplace. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed. Women, traditionally under-represented minorities, and people with disabilities are encouraged to apply.

Typical administrative workload. Office hours are Monday - Friday, from 8:00 a.m. to 5:00 p.m., with additional overtime required to accommodate time-sensitive workflow, respond to emergencies, and meet critical deadlines.

The Chief Communication and Marketing Officer ( CCMO) serves as the strategic leader for developing and executing an integrated marketing communications approach that elevates UNC Asheville's reputation, strengthens its brand, and drives engagement with key audiences. Reporting directly to the Chancellor and serving as a member of the senior leadership team, the CCMO will collaborate across departments to create cohesive and impactful communication and marketing strategies that align with the University's mission and goals.

This role oversees all facets of communication and marketing, including media and public relations, branding, digital strategy, social media, executive and leadership communications, reputation management, and crisis communications. The CCMO is also responsible for advancing key institutional priorities through innovative strategies in content development, advertising, and audience engagement across multiple channels.

As the University spokesperson, the CCMO will proactively manage UNC Asheville's narrative, fostering trust and transparency with both internal and external stakeholders. This leader will both contribute to high-quality deliverables while empowering and supervising a talented team, ensuring the consistent implementation of integrated strategies that drive measurable outcomes while positioning the University as a leader in higher education.

Master's degree and 6-8 years of progressively responsible experience in communication and marketing. Prior experience in higher education.

Applications must be submitted online no later than 11:59 p.m. ( EST) on the closing date for each specific position. Please note that any documents submitted to Human Resources or the hiring departments become property of UNC Asheville and will not be returned. Official verification from each college/university you have attended are required upon employment, and will be requested directly from the college/university by Human Resources or from the National Student Clearinghouse. Any expense will be the responsibility of the employee. Educational degrees must be from an appropriately accredited institution. If no applicants apply who meet the required competency and training and experience requirements, management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. It is the policy of UNC Asheville to conduct pre-employment background investigations on all candidates selected for employment. If hired, the candidate will be required to submit proof of eligibility to work in the United States. New employees are paid only by direct deposit to the financial institution of their choice.