Digital Marketing Specialist

Vega Americas
parental leave, tuition assistance, 401(k)
United States, Ohio, Mason
Jan 27, 2025
This is an in-office position, working from our Mason, OH Headquarters. What you'll do: Develop innovative digital marketing plans that support business objectives and employ best practices. Identify opportunities to drive traffic to VEGA digital channels Increase inbound lead generation and customer interactions Work closely with team members on campaign deployment and analysis for continuous improvement Create and share relevant content calendars with interested parties Maintain working knowledge of Content Management System and assist with website development as needed, including landing pages, myVEGA portal, and LiveChat software Manages execution of digital initiatives with agency partners and provides primary vendor management. Lead email marketing efforts from concept through execution. Create content for email messaging including subject lines, content, form building, and calls to action Own list building and opt-in strategy and compliance requirements per country of business Evaluate targeting and segmentation to drive campaign effectiveness Ensure efforts align with global corporate standards and software integration opportunities Provide input on SEO and SEM activities to optimize our presence and improve new visitor acquisition. Support the team's efforts to improve organic search results and conversion rate for all digital channels * Identify and support paid search opportunities Assist with corporate website audits and provide recommendations Create social media strategies across company LinkedIn, Twitter, Facebook, and recruiting pages. Write posts and increase social media interactions with customer base Advocate for increased internal social media adoption and interaction Work with team to monitor online reviews and feedback What you'll need: Bachelor's degree in marketing, business or equivalent from a four-year college or university AND three years related experience and/or training, OR equivalent combination of education and experience. Proficient in the following computer software programs: Microsoft Office Products Social Media Platforms (LinkedIn, Facebook, and Twitter) Experience with HubSpot and Google Ads is a plus VEGA Americas manufactures, distributes, and services process instrumentation to measure level, density, weight, and pressure.Our products have been making industrial processes safer and more efficient for over 60 years. As an employee, you'll find VEGA Americas commits itself to the highest quality standards and respect for the individual needs of employees, customers, vendors, and shareholders. Don't take it from us alone, VEGA has been awarded a Cincinnati Enquirer's Top Workplace Award for 8 years running! Our Mission: With innovative technologies and services, we develop solutions that inspire. Through our sense of simplicity and our focus on people, we are looking to the future with curiosity. Locally grounded and globally connected, together we give values a home. Our Values: Curiosity, Humanity, Simplicity, Connectivity What makes VEGA a great place to work? VEGA Americas, Inc. provides a full benefits package to Full-Time employees including: A competitive salary Health, company HSA contribution, Dental, Life, and Disability benefits available onday one Competitive 401(k) with flexible investment options and a company match to help you reach your retirement goals Other perks include vacation time, holiday pay, 100% paid parental leave, tuition assistance, a casual dress code, and training opportunities. VEGA Americas, Inc. is an Equal Opportunity employer. It is our policy that we will not discriminate against any person based on race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, disability, or veteran status. We are proud to be an Equal Opportunity Employer. EOE AA Minority/Female/Vet/Disability